ANALISIS NIAT KONSUMEN MENOLAK PEMBELIAN PRODUK MOTOR LISTRIK: PENDEKATAN INNOVATION RESISTANCE THEORY DAN PERAN MODERASI GREEN TRUST

DAMAYANTI, NENTY (2026) ANALISIS NIAT KONSUMEN MENOLAK PEMBELIAN PRODUK MOTOR LISTRIK: PENDEKATAN INNOVATION RESISTANCE THEORY DAN PERAN MODERASI GREEN TRUST. S2 thesis, UNIVERISTAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55124110018
Uncontrolled Keywords: Innovation Resistance Theory (IRT); sepeda motor listrik; resistensi konsumen; Green Trust; PLS-SEM
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik > 671 Metalworking Process/Pabrik Logam > 671.8 Primary Products/Produk Utama
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Rifky
Date Deposited: 07 Apr 2026 07:26
Last Modified: 07 Apr 2026 07:26
URI: http://repository.mercubuana.ac.id/id/eprint/101883

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