PENGARUH KOMUNIKASI PEMASARAN DALAM KOLABORASI BLP X NADIN AMIZAH TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION (SURVEY PADA KOMUNITAS X "OHMYBEAUTYBANK")

SAFIRA, NAJLAH ALYA (2026) PENGARUH KOMUNIKASI PEMASARAN DALAM KOLABORASI BLP X NADIN AMIZAH TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION (SURVEY PADA KOMUNITAS X "OHMYBEAUTYBANK"). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

PENGARUH KOMUNIKASI PEMASARAN DALAM KOLABORASI BLP X NADIN AMIZAH TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION

Item Type:	Thesis (S1)
NIM/NIDN Creators:	44322010006
Uncontrolled Keywords:	Komunikasi Pemasaran, Brand Awareness, Purchase Intention, Kolaborasi Merek, Publik Figur, Media Sosial
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 704 Special Topics in Fine and Decorative Arts/Topik Khusus tentang Karya Seni > 704.9 Iconography, Icon, Image/Ikonografi, Ikon, Gambar > 704.94 Specific Subjects/Subjek Tertentu tentang Ikonografi, Gambar > 704.942 Human Figures/Gambar Tokoh Manusia
Divisions:	Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User:	khalimah
Date Deposited:	26 Mar 2026 07:35
Last Modified:	26 Mar 2026 07:35
URI:	http://repository.mercubuana.ac.id/id/eprint/101695

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