ANALISIS RESEPSI KHALAYAK MENGENAI KONTEN PLAYLIST TUTOR7 PADA AKUN YOUTUBE R7 TATSUMAKI SEBAGAI MEDIA EDUKASI PLAYER GAME MOBILE LEGENDS

APRIANSYAH, MOHAMMAD RAYHAN (2026) ANALISIS RESEPSI KHALAYAK MENGENAI KONTEN PLAYLIST TUTOR7 PADA AKUN YOUTUBE R7 TATSUMAKI SEBAGAI MEDIA EDUKASI PLAYER GAME MOBILE LEGENDS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of digital media has transformed learning patterns, including in online gaming activities. YouTube functions not only as entertainment media but also as an informal educational platform through tutorial content, such as the Tutor7 Playlist on the R7 Tatsumaki channel, which provides strategies for playing Mobile Legends: Bang Bang. This study aims to examine how and why audiences interpret the content as an educational medium. Using a qualitative approach and reception analysis method by Stuart Hall, data were collected through in-depth interviews with ten purposively selected informants. The findings show that most informants occupy the dominant-hegemonic position, some are in the negotiated position, and no oppositional position was found. These results indicate that audiences actively construct meaning and position YouTube as an effective digital learning medium. Keywords: digital communication, audience reception, Stuart Hall, YouTube, educational media, Mobile Legends. Perkembangan media digital mengubah pola belajar khalayak, termasuk dalam aktivitas bermain game online. YouTube kini tidak hanya menjadi media hiburan, tetapi juga media edukasi informal melalui konten tutorial, seperti Playlist Tutor7 pada akun R7 Tatsumaki yang membahas strategi bermain Mobile Legends: Bang Bang. Penelitian ini bertujuan mengetahui bagaimana dan mengapa khalayak memaknai konten tersebut sebagai media edukasi. Penelitian menggunakan pendekatan kualitatif dengan metode analisis resepsi Stuart Hall melalui wawancara mendalam terhadap sepuluh informan yang dipilih secara purposive. Hasil menunjukkan mayoritas informan berada pada posisi dominant-hegemonic, sebagian pada posisi negotiated, dan tidak ditemukan posisi oposisi. Temuan ini menegaskan bahwa khalayak berperan aktif dalam memaknai konten serta menempatkan YouTube sebagai media pembelajaran digital yang efektif. Kata kunci: komunikasi digital, resepsi khalayak, Stuart Hall, YouTube, media edukasi, Mobile Legends.

Item Type:	Thesis (S1)
NIM/NIDN Creators:	44322010040
Uncontrolled Keywords:	komunikasi digital, resepsi khalayak, Stuart Hall, YouTube, media edukasi, Mobile Legends.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 793 Indoor Game and Amusements/Permainan dalam Ruangan, Hiburan dalam Ruangan > 793.5 Forfeit and Trick Games/Trik Permainan
Divisions:	Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User:	khalimah
Date Deposited:	06 Mar 2026 04:31
Last Modified:	06 Mar 2026 04:31
URI:	http://repository.mercubuana.ac.id/id/eprint/101442

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