HUBUNGAN ANTARA KESEPIAN DAN HARGA DIRI DENGAN PERILAKU ADIKTIF TIKTOK PADA MASYARAKAT DEWASA DI JABODETABEK

CAMELIA, OKTI (2026) HUBUNGAN ANTARA KESEPIAN DAN HARGA DIRI DENGAN PERILAKU ADIKTIF TIKTOK PADA MASYARAKAT DEWASA DI JABODETABEK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine the relationship between loneliness and selfesteem with TikTok addictive behavior among adults in the Jabodetabek area. This research employed a quantitative approach with a correlational research design. A total of 205 adult respondents aged 18–40 years who actively use TikTok and reside in the Jabodetabek area participated in this study. The sample was obtained using an accidental sampling technique. Data were collected using standardized measurement scales to assess loneliness, self-esteem, and TikTok addictive behavior. Data analysis was conducted using Spearman’s rho correlation test to examine the relationships among variables, as well as Mann–Whitney and Kruskal– Wallis tests to identify differences based on demographic characteristics. The data were analyzed using Jamovi version 2.6.44 and IBM SPSS version 27 for Windows. The results of the correlation analysis indicated a strong and significant positive relationship between loneliness and TikTok addictive behavior (r = 0.769; p < 0.001), and a strong and significant negative relationship between self-esteem and TikTok addictive behavior (r = −0.696; p < 0.001). In conclusion, higher levels of loneliness are associated with a higher tendency toward TikTok addictive behavior, while lower levels of self-esteem are associated with a higher tendency toward TikTok addictive behavior. These findings suggest that intrapersonal psychological factors, particularly loneliness and self-esteem, play an important role in the tendency toward TikTok addictive behavior among adults. Keywords: loneliness; self-esteem; addictive TikTok behavior; adults in the Jabodetabek region. Penelitian ini bertujuan untuk mengetahui hubungan antara kesepian dan harga diri dengan perilaku adiktif Tiktok pada masyarakat dewasa di Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian korelasional, Sebanyak 205 responden masyarakat dewasa berusia 18–40 tahun yang aktif menggunakan TikTok dan berdomisili di wilayah Jabodetabek sebagai sampel yang diambil menggunakan teknik accidental sampling. Pengumpulan data dilakukan menggunakan skala pengukuran terstandar untuk mengukur kesepian, harga diri, dan perilaku adiktif TikTok. Analisis data menggunakan uji korelasi Spearman’s rho untuk mengetahui hubungan antarvariabel, serta analisis perbedaan MannWhitney dan Kruskal-Wallis untuk mengidentifikasi perbedaan berdasarkan karakteristik demografis. Data penelitian ini dianalisis menggunakan bantuan aplikasi Jamovi 2.6.44 dan IBM SPSS versi 27 for windows. Hasil analisis korelasi menunjukkan adanya hubungan positif yang kuat dan signifikan antara kesepian dan perilaku adiktif TikTok (r = 0,769; p < 0,001), serta terdapat hubungan negatif yang kuat dan signifikan antara harga diri dan perilaku adiktif TikTok (r = −0,696; p < 0,001). Kesimpulannya semakin tinggi tingkat kesepian individu, semakin tinggi kecenderungan perilaku adiktif TikTok dan semakin rendah harga diri individu, semakin tinggi kecenderungan perilaku adiktif TikTok. Temuan ini menunjukkan bahwa faktor psikologis intrapersonal, khususnya kesepian dan harga diri, memiliki peran penting dalam kecenderungan perilaku adiktif TikTok pada masyarakat. Kata Kunci: Kesepian, Harga Diri, Perilaku Adiktif TikTok, Masyarakat Dewasa di Jabodetabek.

Item Type: Thesis (S1)
NIM/NIDN Creators: 46121120002
Uncontrolled Keywords: Kesepian, Harga Diri, Perilaku Adiktif TikTok, Masyarakat Dewasa di Jabodetabek.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
Divisions: Fakultas Psikologi > Psikologi
Depositing User: khalimah
Date Deposited: 26 Feb 2026 04:28
Last Modified: 26 Feb 2026 04:28
URI: http://repository.mercubuana.ac.id/id/eprint/101172

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