PENGARUH STRATEGI PENJUALAN POLIS ASURANSI KESEHATAN, CORPORATE BRANDING, DAN RISK MANAGEMENT TERHADAP KEPUTUSAN MEMILIH PRODUK PT ASURANSI BRI LIFE YANG DIMEDIASI OLEH KEPUASAN NASABAH

WARDANI, NADYA ULFA (2026) PENGARUH STRATEGI PENJUALAN POLIS ASURANSI KESEHATAN, CORPORATE BRANDING, DAN RISK MANAGEMENT TERHADAP KEPUTUSAN MEMILIH PRODUK PT ASURANSI BRI LIFE YANG DIMEDIASI OLEH KEPUASAN NASABAH. S2 thesis, UNIVERISTAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55122120036
Uncontrolled Keywords: Sales Strategy, Corporate Branding, Risk Management, Purchase Decision, Customer Satisfaction.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
300 Social Science/Ilmu-ilmu Sosial > 350 Public Administration and Military Science/Administrasi Negara dan Ilmu Kemiliteran > 352 General Considerations of Public Administration/Pertimbangan Umum Administrasi Publik > 352.3 Executive Management of Public Administration/Manajemen Administrasi Negara
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.1 Organizations/Manajemen Organisasi
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Rifky
Date Deposited: 19 Feb 2026 07:56
Last Modified: 19 Feb 2026 07:56
URI: http://repository.mercubuana.ac.id/id/eprint/101015

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