ARNOLD, WAHYU (2026) KEKERASAN VERBAL DALAM SINETRON "KETIKA CINTA MEMANGGILMU" DI SCTV PERIODE MEI 2025. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to analyze the percentage and tendency of verbal violence content in the soap opera "Ketika Cinta Memanggilmu" on SCTV during May 2025. Adopting a positivism paradigm, this research seeks to provide an objective overview of the frequency and types of verbal violence emerging in the program's dialogue. The primary focus of this study is to observe how dialogues construct forms of verbal violence that potentially violate language decency standards in mass media. The research method employed is quantitative content analysis. The unit of analysis includes all dialogues or conversations containing elements of verbal violence. The population encompasses all episodes aired during May 2025, specifically from episodes 109 to 139. Using a purposive sampling technique, the researcher selected 10 episodes as observation objects (Episodes 110, 111, 116, 118, 120, 126, 129, 133, 137, and 138). To ensure data objectivity, validity and reliability were tested by two coders using the Holsti formula.The results of the study revealed a total of 66 units of verbal violence. These findings were dominated by the Insult category at 65% (43 units), with the highest indicators being the words "Miskin" (Poor) at 21% or 9 occurrences, "Gembel" (Tramp/Pauper) at 16% or 7 occurrences, and "Ga Tau Diri" (Shameless) at 14% or 6 occurrences. Furthermore, the Harsh Expression category appeared in 24% of the findings (16 units), dominated by the indicators "Gila" (Crazy) at 38% or 6 occurrences and "Anak Durhaka" (Rebellious Child) at 31% or 5 occurrences. Other categories identified were Threats at 6% (4 units) and Vulgar/Obscene Expressions at 5%. The researcher concludes that there is a strong tendency in this soap opera's dialogue to exploit economic status and mental conditions as insults to enhance dramatic intensity. The high frequency of verbal violence indicates a disregard for the Broadcasting Program Standards (SPS) Article 24, where commercial interests and ratings appear to be prioritized over the educational function of broadcasting. Keywords: Verbal Violence, Soap Opera, Broadcasting Program Standards (SPS), SCTV, Content Analysis. Penelitian ini bertujuan untuk menganalisa persentase kecenderungan muatan kekerasan verbal dalam tayangan sinetron Ketika Cinta Memanggilmu di SCTV selama periode bulan Mei 2025. Menggunakan paradigma positivisme, penelitian ini berupaya memberikan gambaran objektif mengenai sejauh mana frekuensi dan jenis kekerasan verbal muncul dalam dialog sinetron tersebut. Fokus utama penelitian adalah melihat bagaimana dialog mengonstruksi bentuk-bentuk kekerasan verbal yang berpotensi melanggar standar kepantasan bahasa di media massa. Metode penelitian yang digunakan adalah analisis isi kuantitatif. Unit analisis dalam penelitian ini adalah seluruh dialog atau percakapan yang mengandung unsur kekerasan verbal. Populasi penelitian mencakup seluruh episode sinetron selama bulan Mei 2025, yaitu mulai dari episode 109 hingga 139. Dengan menggunakan teknik purposive sampling, peneliti menetapkan sampel sebanyak 10 episode sebagai objek amatan (Episode 110, 111, 116, 118, 120, 126, 129, 133, 137, dan 138). Untuk menjamin objektivitas data, validitas dan reliabilitas diuji oleh dua orang coder menggunakan rumus Holsti. Hasil penelitian menunjukkan terdapat total 66 unit kekerasan verbal. Temuan ini didominasi oleh kategori Hinaan sebesar 65%(43 unit), dengan sub kategori tertinggi adalah kata "Miskin" 21% atau 9 kali, "Gembel" 16% atau 7 kali, dan "Ga Tau Diri" 14% atau 6 kali. Selanjutnya, kategori Ungkapan Kasar muncul sebanyak 24% (16 unit) yang didominasi oleh sub kategori kata "Gila" 38% atau 6 kali dan "Anak Durhaka" 31% atau 5 kali. Kategori lainnya adalah Ancaman sebesar 6% (4 unit) dan Ucapan Jorok/Vulgar/Cabul sebesar 5%. Peneliti menyimpulkan bahwa terdapat kecenderungan kuat dalam dialog sinetron ini untuk mengeksploitasi status ekonomi dan kondisi mental sebagai bahan makian demi meningkatkan dramatisasi cerita. Tingginya angka kekerasan verbal ini menunjukkan adanya pengabaian terhadap regulasi Standar Program Siaran (SPS) Pasal 24, di mana kepentingan komersial dan rating tampaknya lebih diprioritaskan dibandingkan fungsi edukasi penyiaran. Kata Kunci: Kekerasan Verbal, Sinetron, Standar Program Siaran (SPS), SCTV, Analisis Isi.
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