SIMAMORA, GRACEIKA LASTIUR (2026) ANALISIS RESEPSI KECANTIKAN CITRA TUBUH @TARABASRO PADA GENERASI Z PENGGUNA INSTAGRAM. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Instagram plays a role in shaping adolescents’ perceptions of beauty and body image through visual representations that often display ideal beauty standards. Exposure to these standards can lead to body dissatisfaction and decreased self-confidence among adolescents. Amid the dominance of such representations, the Instagram account @tarabasro presents an alternative narrative by showing the body as it is and promoting messages of self-acceptance and body positivity. This study aims to analyze adolescents’ reception of beauty and body image messages presented on the @tarabasro Instagram account. This research uses a constructivist paradigm with a qualitative approach through Stuart Hall’s reception analysis method. The research subjects consist of 14 female adolescent Instagram users selected using purposive sampling. Data were collected through in-depth interviews, while data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results show that adolescents’ reception falls into dominant–hegemonic and negotiated positions. Most informants accept messages of self-acceptance, while some negotiate the meaning by considering health aspects and social standards. This study concludes that the @tarabasro account functions as a space for negotiating the meaning of beauty and body image among adolescents. Keywords: Reception Analysis, Beauty, Body Image, Instagram, Adolescents Media sosial Instagram berperan dalam membentuk persepsi remaja terhadap kecantikan dan citra tubuh melalui representasi visual yang kerap menampilkan standar kecantikan ideal. Paparan terhadap standar tersebut berpotensi menimbulkan ketidakpuasan tubuh dan menurunkan kepercayaan diri remaja. Di tengah dominasi representasi tersebut, akun Instagram @tarabasro menghadirkan narasi alternatif dengan menampilkan tubuh secara apa adanya serta menyuarakan pesan penerimaan diri dan body positivity. Penelitian ini bertujuan untuk menganalisis resepsi remaja pengguna Instagram terhadap pesan kecantikan dan citra tubuh yang ditampilkan oleh akun @tarabasro. Penelitian ini menggunakan paradigma konstruktivisme dengan pendekatan kualitatif melalui metode analisis resepsi Stuart Hall. Subjek penelitian terdiri dari 14 remaja perempuan pengguna Instagram yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui wawancara mendalam, sedangkan analisis data menggunakan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa resepsi remaja berada pada posisi dominant– hegemonic dan negotiated. Mayoritas informan menerima pesan penerimaan diri, sementara sebagian lainnya menegosiasikan makna dengan mempertimbangkan aspek kesehatan dan standar sosial. Penelitian ini menyimpulkan bahwa akun @tarabasro menjadi ruang negosiasi makna kecantikan dan citra tubuh bagi remaja. Kata Kunci: Analisis Resepsi, Kecantikan, Citra Tubuh, Instagram, Remaja
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