STRATEGI REDAKSI MEDIA INDEPENDENTE.COM DALAM MENGIMPLEMENTASIKAN KONVERGENSI PRODUKSI KONTEN JURNALISTIK TEKSTUAL

FREITAS, ADELINA MARTINHA (2026) STRATEGI REDAKSI MEDIA INDEPENDENTE.COM DALAM MENGIMPLEMENTASIKAN KONVERGENSI PRODUKSI KONTEN JURNALISTIK TEKSTUAL. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Technological developments have transformed various aspects of life, including media organizations. Media organizations in the digital era are required to implement media convergence, namely the integration of production and publication processes from conventional media to digital platforms, including journalists’ ability to produce convergent content. This study aims to analyze the media convergence strategy implemented by the editorial team of INDEPENDENTE.com, as well as the reasons behind the selection of this strategy in the journalistic content production process, particularly textual content, during the period 2022–2024. This research employs two theories: the hierarchical model, which includes factors influencing media at the mega, macro, and micro levels, and gatekeeping theory, while also applying the concept of media convergence. The study adopts a constructivist paradigm with a qualitative case study method, and data were collected through in-depth interviews. The findings show that INDEPENDENTE.com applies a convergence strategy by collaborating with conventional media, where news content published in print media is later republished on digital platforms, with verification conducted only when errors are identified. This strategy is applied selectively, as the editorial team prioritizes website publication for important news. This approach reflects INDEPENDENTE.com’s efforts to sustain print media while adapting to the digital media environment. Keywords: editorial strategy, media convergence, textual journalistic content, content convergence Perkembangan teknologi telah mengubah berbagai aspek kehidupan, termasuk organisasi media. Organisasi media di era digital dituntut untuk menerapkan konvergensi media, yaitu integrasi seluruh proses produksi dan publikasi dari media konvensional ke platform digital, termasuk kemampuan jurnalis dalam menghasilkan konten konvergen. Penelitian ini bertujuan untuk menganalisis strategi konvergensi media yang diterapkan oleh tim redaksi INDEPENDENTE.com serta alasan pemilihan strategi tersebut dalam proses produksi konten jurnalistik tekstual pada periode 2022–2024. Penelitian ini menggunakan dua teori, yaitu teori the hierarchical model dengan faktorfaktornya yang mencakup influencer media pada tingkat mega, makro, dan mikro, serta teori gatekeeping dan menggunakan juga konsep konvergensi media. Pendekatan penelitian menggunakan paradigma konstruktivisme dengan metode kualitatif dan studi kasus, sementara data dikumpulkan melalui wawancara mendalam. Hasil penelitian menunjukkan bahwa media INDEPENDENTE.com menerapkan strategi redaksi melalui kolaborasi dengan media konvensional dalam publikasi konten berita teks. Konten yang diterbitkan di media konvensional pada pagi dan sore hari kemudian diterbitkan kembali di media digital, dengan verifikasi dan konfirmasi hanya dilakukan jika terdapat kekurangan atau kesalahan. Strategi ini tidak selalu digunakan, untuk isu penting, redaksi memprioritaskan penerbitan di situs web setelah media konvensional. Strategi konvergensi konten melalui kolaborasi antara ruang berita cetak dan digital menunjukkan upaya INDEPENDENTE.com dalam mempertahankan eksistensi media cetak sekaligus beradaptasi dengan tuntutan media digital. Kata kunci: strategi redaksi, konvergensi media, konten jurnalistik tekstual, konvergensi konten

Item Type: Thesis (S2)
NIM/NIDN Creators: 55223120029
Uncontrolled Keywords: strategi redaksi, konvergensi media, konten jurnalistik tekstual, konvergensi konten
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
Divisions: Pascasarjana > Magister Ilmu Komunikasi
Depositing User: khalimah
Date Deposited: 14 Feb 2026 04:29
Last Modified: 14 Feb 2026 04:29
URI: http://repository.mercubuana.ac.id/id/eprint/100950

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