PERAN CORPORATE COMMUNICATION DALAM MEMPERTAHANKAN REPUTASI PERUSAHAAN PT IAS PROPERTY INDONESIA PASCA MERGER

ISHAK, MARISHA ANDJANIE (2025) PERAN CORPORATE COMMUNICATION DALAM MEMPERTAHANKAN REPUTASI PERUSAHAAN PT IAS PROPERTY INDONESIA PASCA MERGER. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The merger between Angkasa Pura Property and Angkasa Pura Hotel resulted in the establishment of PT IAS Property Indonesia, aiming to integrate two entities with different organizational cultures and work systems into a single new corporate identity. During this integration process, Corporate Communication plays a crucial role in maintaining the company’s reputation and ensuring that organizational changes are accepted by all stakeholders. This study employs a descriptive qualitative approach with a case study method, utilizing in-depth interviews, observation, and company documentation as data collection techniques. The theoretical framework is based on the roles of Corporate Communication as proposed by Dozier and Broom (1995), namely expert prescriber, problem-solving process facilitator, communication facilitator, and communication technician, combined with the reputation management theory by Charles Fombrun (1996) through the concept of the Reputation Quotient (RQ). The RQ consists of six dimensions of reputation: emotional appeal, products and services, vision and leadership, workplace environment, financial performance, and social responsibility. The findings indicate that the role of communication facilitator is the most dominant in the post-merger context. The Corporate Communication division ensures smooth information flow, facilitates two-way communication between management and stakeholders, and delivers corporate messages consistently. This role helps minimize misunderstandings, build public understanding, and maintain the reputation of PT IAS Property Indonesia after the merger. Keywords : Corporate Communication, Reputation, Merger Merger antara Angkasa Pura Property dan Angkasa Pura Hotel membentuk PT IAS Property Indonesia untuk menyatukan dua entitas dengan budaya dan sistem kerja berbeda menjadi satu identitas baru. Dalam proses integrasi ini, Corporate Communication berperan penting dalam menjaga reputasi perusahaan dan memastikan perubahan diterima oleh seluruh pemangku kepentingan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan studi kasus, melalui wawancara mendalam, observasi, dan dokumentasi perusahaan. Teori yang digunakan mengacu pada peran Corporate Communication menurut Dozier dan Broom (1995): expert prescriber, problem-solving process facilitator, communication facilitator, dan communication technician, yang dipadukan dengan teori manajemen reputasi menurut Charles Fombrun (1996) melalui konsep Reputation Quotient (RQ) yang terdiri atas enam dimensi reputasi, yaitu : Daya Tarik Emosional, kualitas produk dan layanan, visi dan kepemimpinan, lingkungan kerja, kinerja keuangan, serta tanggung jawab sosial. Hasil penelitian menunjukkan bahwa peran communication facilitator paling dominan. Divisi Corporate Communication menjaga kelancaran arus informasi, memastikan komunikasi dua arah antara manajemen dan pemangku kepentingan, serta menyampaikan pesan perusahaan secara konsisten. Peran ini membantu meminimalkan kesalahpahaman, membangun pemahaman publik, dan mempertahankan reputasi PT IAS Property Indonesia pasca merger. Kata kunci : Corporate Communication, Reputasi, Merger

Item Type:	Thesis (S1)
NIM/NIDN Creators:	44222010141
Uncontrolled Keywords:	Corporate Communication, Reputasi, Merger
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 174 Occupational Ethics/Etika Jabatan, Etika Profesi > 174.1 Clergy/Etika Karyawan 100 Philosophy and Psychology/Filsafat dan Psikologi > 170 Ethics, Moral Philosophy/Etika, Filsafat Moral > 175 Ethics of Recreation, Public Performances, Communication/Etika di Bidang Rekreasi dan Olah Raga, Etika Pertandingan, Etika Penampilan, Etika Komunikasi 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
Divisions:	Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User:	khalimah
Date Deposited:	17 Jan 2026 07:12
Last Modified:	17 Jan 2026 07:12
URI:	http://repository.mercubuana.ac.id/id/eprint/100588

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