PERAN LITERASI MEDIA DALAM MENINGKATKAN KEMAMPUAN IBU RUMAH TANGGA MENANGKAL HOAX DI WHATSAPP (Studi Kasus Pada Kaum Ibu Rumah Tangga di Wilayah Pondok Betung, Tangerang Selatan)

TURNIP, JORDAN PASRO (2025) PERAN LITERASI MEDIA DALAM MENINGKATKAN KEMAMPUAN IBU RUMAH TANGGA MENANGKAL HOAX DI WHATSAPP (Studi Kasus Pada Kaum Ibu Rumah Tangga di Wilayah Pondok Betung, Tangerang Selatan). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The rapid development of information technology has brought new challenges, particularly the widespread circulation of hoaxes on social media platforms such as Whatsapp. Housewives are considered one of the most vulnerable groups to false information due to limited media literacy skills. This study aims to examine the role of media literacy in enhancing the ability of housewives in Pondok Betung, South Tangerang, to counter hoaxes. This research employed a qualitative method with a case study approach. Data were collected through in-depth interviews with seven housewives who actively use social media. The findings reveal that the level of media literacy significantly influences their ability to identify, analyze, and respond to hoax information. Media literacy enables them to think critically and verify sources before disseminating information. This study highlights the importance of providing media literacy training for housewives so that they can act as agents of change within their families and communities to prevent the spread of hoaxes. Keywords: media literacy, hoax, housewives, Whatsapp, social media Perkembangan teknologi informasi telah menghadirkan tantangan baru berupa maraknya penyebaran hoax di media sosial, khususnya Whatsapp. Ibu rumah tangga menjadi salah satu kelompok yang rentan terhadap penyebaran informasi palsu karena keterbatasan literasi media. Penelitian ini bertujuan untuk mengetahui peran literasi media dalam meningkatkan kemampuan ibu rumah tangga di Pondok Betung, Tangerang Selatan, dalam menangkal hoax. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam dengan tujuh informan ibu rumah tangga yang aktif menggunakan media sosial. Hasil penelitian menunjukkan bahwa tingkat literasi media ibu rumah tangga berpengaruh terhadap kemampuan mereka dalam mengenali, menganalisis, dan menyikapi informasi hoax. Literasi media membantu mereka untuk lebih kritis dalam memverifikasi sumber informasi sebelum menyebarkannya. Penelitian ini menegaskan pentingnya pelatihan literasi media bagi ibu rumah tangga agar mampu menjadi agen perubahan dalam keluarga maupun lingkungan sosial untuk mencegah penyebaran hoax. Kata Kunci: literasi media, hoax, ibu rumah tangga, Whatsapp, media sosial.

Item Type:	Thesis (S1)
Call Number CD:	FK/BRD. 25 114
NIM/NIDN Creators:	44118010124
Uncontrolled Keywords:	literasi media, hoax, ibu rumah tangga, Whatsapp, media sosial.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 301 Sociology and Anthropology, Human, Society/Sosiologi dan Antropologi, Manusia, Masyarakat 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 600 Technology/Teknologi > 600. Technology/Teknologi
Divisions:	Fakultas Ilmu Komunikasi > Penyiaran
Depositing User:	khalimah
Date Deposited:	24 Oct 2025 04:09
Last Modified:	24 Oct 2025 04:09
URI:	http://repository.mercubuana.ac.id/id/eprint/99732

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