PENGARUH BRAND DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN CLEAR MEN SHAMPOO (STUDI KASUS PADA MAHASISWA UNIVERSITAS MERCU BUANA KAMPUS D)

ROSIANA, ROSIANA (2017) PENGARUH BRAND DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN CLEAR MEN SHAMPOO (STUDI KASUS PADA MAHASISWA UNIVERSITAS MERCU BUANA KAMPUS D). S1 thesis, UNIVERSITAS MERCU BUANA - BUNCIT.

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Item Type: Thesis (S1)
NIM/NIDN Creators: 43114310094
Uncontrolled Keywords: Brand, Celebrity Endorser dan Keputusan Pembelian
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.1 Organizations/Manajemen Organisasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 11 Oct 2025 01:55
Last Modified: 11 Oct 2025 01:55
URI: http://repository.mercubuana.ac.id/id/eprint/99024

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