PERANCANGAN KONTEN VIDEO PROMOSI QUICKVITE UNTUK MEDIA SOSIAL

KUSUMA, RAIHAN (2025) PERANCANGAN KONTEN VIDEO PROMOSI QUICKVITE UNTUK MEDIA SOSIAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Small, Medium Enterprises (SME) play a vital role in Indonesia‘s economy, particularly in job creation, income distribution, and innovation. One rapidly growing MSME sector is digital invitation services, driven by the increasing use of the internet and digital devices. Quickvite is one such MSME offering fast, practical, and customizable digital invitations, with the tagline #cepatgapakeribet (fast without hassle). However, Quickvite faces challenges in building brand awareness, especially amid fierce competition and aggressive promotional content on platforms like Instagram. This study aims to design an effective visual brand identity strategy to enhance Quickvite‘s competitiveness in the digital market. The focus includes logo design, a consistent graphic standard manual, and creative short-form videos on Instagram. The strategy seeks to establish a strong brand identity, build emotional connections with the target audience aged 18–40, and reinforce Quickvite‘s core values of speed and convenience. With targeted visual branding, Quickvite is expected to boost brand awareness, customer loyalty, and achieve a stronger position in the digital invitation industry. Keywords: SME, branding, visual identity, social media, Instagram, digital invitation, Quickvite UMKM memiliki peran penting dalam perekonomian Indonesia, terutama dalam penciptaan lapangan kerja, distribusi pendapatan, dan inovasi. Salah satu sektor UMKM yang berkembang adalah jasa undangan digital, didorong oleh tingginya penggunaan internet dan perangkat digital. Quickvite hadir sebagai UMKM yang menawarkan layanan undangan digital cepat, praktis, dan fleksibel dengan tagline #cepatgapakeribet. Namun, Quickvite menghadapi tantangan dalam membangun brand awareness, terutama di tengah persaingan ketat di media sosial seperti Instagram. Penelitian ini bertujuan merancang strategi visual brand identity yang efektif untuk meningkatkan daya saing Quickvite di pasar digital. Fokusnya pada desain logo, graphic standard manual, serta pemanfaatan video pendek kreatif di Instagram. Strategi ini bertujuan membangun identitas merek yang kuat, menjalin hubungan emosional dengan audiens usia 18–40 tahun, dan memperkuat persepsi terhadap nilai utama Quickvite: kecepatan dan kemudahan. Dengan branding visual yang tepat, diharapkan Quickvite mampu meningkatkan brand awareness, loyalitas pelanggan, dan posisi kompetitif di industri undangan digital. Kata Kunci: UMKM, branding, identitas visual, media sosial, Instagram, undangan digital, Quickvite

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 040
NIM/NIDN Creators:	42321110023
Uncontrolled Keywords:	UMKM, branding, identitas visual, media sosial, Instagram, undangan digital, Quickvite
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.7 General Bibliographies of Works Having Specific Kinds of Content/Bibliografi Umum Pekerjaan yang Memiliki Jenis Konten Tertentu 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.02 Management of Enterprises of Specific Sizes and Scopes/Pengelolaan Usaha dengan Ukuran dan Lingkup Tertentu > 658.022 Small Enterprises/Usaha Kecil 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.04 Management of Enterprises of Specific Forms/Pengelolaan Usaha dengan Bentuk Tertentu 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	15 Sep 2025 05:17
Last Modified:	15 Sep 2025 05:17
URI:	http://repository.mercubuana.ac.id/id/eprint/97887

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