PERANCANGAN VISUAL IDENTITY "ATE MADURA AA KARIM"

JANUARDI, RISMA (2025) PERANCANGAN VISUAL IDENTITY "ATE MADURA AA KARIM". S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Traditional culinary MSMEs in Indonesia have significant potential in preserving local taste, yet many still lack a strong and professional visual identity. One of them is Sate Madura AA Karim, a legendary food business established in 1990 in Kembangan Utara, West Jakarta. This study aims to design a visual identity system that reflects the brand’s character, cultural values, and builds a consistent and recognizable image. The method involves data collection through observation, interviews, questionnaires, and literature study. The design process includes brainstorming, sketching, digital rendering, and application across various media such as logo, uniforms, packaging, and social media. The final result is a visual identity design with illustrative and typographic approaches that align with the brand’s target audience. This design is expected to enhance the competitiveness and professionalism of Sate Madura AA Karim in the local culinary industry. Keywords: Visual identity, branding, MSMEs, traditional culinary, Sate Madura UMKM kuliner tradisional di Indonesia memiliki potensi besar dalam mempertahankan cita rasa lokal, namun masih banyak yang belum memiliki identitas visual yang kuat dan profesional. Salah satunya adalah Sate Madura AA Karim, usaha kuliner legendaris yang berdiri sejak tahun 1990 di Kembangan Utara, Jakarta Barat. Penelitian ini bertujuan merancang sistem identitas visual yang mampu merepresentasikan karakter, nilai tradisional, serta membangun citra merek yang konsisten dan mudah dikenali. Metode yang digunakan meliputi pengumpulan data melalui observasi, wawancara, kuesioner, serta studi literatur. Proses perancangan melalui tahapan brainstorming, sketsa, digitalisasi, hingga aplikasi pada berbagai media seperti logo, seragam, kemasan, dan media sosial. Hasil akhir berupa desain identitas visual dengan pendekatan ilustratif dan tipografi yang sesuai dengan karakter target audiens. Perancangan ini diharapkan dapat meningkatkan daya saing dan profesionalitas merek Sate Madura AA Karim dalam industri kuliner lokal. Kata kunci: Identitas visual, branding, UMKM, kuliner tradisional, Sate Madura

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 035
NIM/NIDN Creators:	42321010024
Uncontrolled Keywords:	Identitas visual, branding, UMKM, kuliner tradisional, Sate Madura
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.04 Management of Enterprises of Specific Forms/Pengelolaan Usaha dengan Bentuk Tertentu > 658.044 Unincorporated Business Enterprises/Badan Usaha Bukan Usaha 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	15 Sep 2025 04:27
Last Modified:	15 Sep 2025 04:27
URI:	http://repository.mercubuana.ac.id/id/eprint/97879

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