HUMAIRAH, KHANZA AISYAH (2025) PERANCANGAN ULANG VISUAL BRAND RPTRA PUSPA INDAH BERDASARKAN VALUE DAN USP UNTUK MEMPROMOSIKAN PADA MASYARAKAT SEKITAR. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The visual identity design for RPTRA Puspa Indah aims to create an effective visual and branding strategy to strengthen its image as a childfriendly integrated public space. The study's core values, USP, appropriate visual design, and promotional tactics were all examined in this study using a descriptive qualitative approach. Based on the study's findings, RPTRA Puspa Indah has significant potential to develop as a public activity center due to its comprehensive educational facilities and services, including free tutoring. The visual strategy included a logo redesign, the creation of a consistent visual identity system, and its implementation across various promotional media, such as posters, clothing, and social media. The graphic approach emphasizes inclusivity, togetherness, and joy through colorful, friendly, and communicative design components. Based on respondents' feedback, the logo successfully reflects the RPTRA's values visually. This design is intended to increase community participation and strengthen RPTRA Puspa Indah as an informative and welcoming public space. Keywords: RPTRA Puspa Indah, Visual Identity, Branding Strategy Perancangan identitas visual RPTRA Puspa Indah bertujuan menciptakan strategi visual dan branding yang efektif untuk memperkuat citra sebagai ruang publik terpadu ramah anak. Nilai-nilai dasar, USP, desain visual yang sesuai, dan taktik promosi semuanya dikaji dalam studi ini menggunakan pendekatan kualitatif deskriptif. Berdasarkan temuan studi, RPTRA Puspa Indah memiliki potensi besar untuk berkembang sebagai pusat kegiatan publik karena fasilitas dan layanan edukasinya yang lengkap, termasuk bimbingan belajar gratis.Strategi visual mencakup perancangan ulang logo, penciptaan sistem identitas visual yang konsisten, dan penerapannya di berbagai media promosi, seperti poster, pakaian, dan media sosial. Pendekatan grafis menekankan inklusivitas, kebersamaan, dan kegembiraan melalui komponen desain yang penuh warna, ramah, dan komunikatif. Berdasarkan ulasan responden, logo tersebut berhasil mencerminkan nilai-nilai RPTRA secara visual. Desain ini dirancang untuk meningkatkan partisipasi masyarakat dan memperkuat RPTRA Puspa Indah sebagai ruang publik yang informatif dan ramah. Kata kunci: RPTRA Puspa Indah, Identitas Visual, Strategi Branding
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