ATMAJA, SETIAWAN BIDAR (2025) PERANCANGAN MOTION GRAPHIC SEBAGAI MEDIA PROMOSI EVENT PURI DAEBAK VOLUME 5 DI LIPPO MALL PURI. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The The rise of Korean popular culture in Indonesia has encouraged shopping centers to hold Korean-themed events, one of which is the annual “Puri Daebak” at Lippo Mall Puri. To enhance the promotional effectiveness of “Puri Daebak Volume 5,” a motion graphic video was designed as a dynamic and relevant visual communication strategy in the digital era. The design applied the Design Thinking method through five stages: Empathize, Define, Ideate, Prototype, and Test, with data collected through observation, interviews, and audience testing. The final work features 2D illustrations inspired by Korean culture, bright colors (with pink dominance), dynamic animations, music, and narrative to build an emotional and informative event atmosphere. The media was distributed via YouTube and the mall’s atrium LED screen, and evaluated through an exhibition and questionnaires. Results show that the video effectively conveyed messages, increased awareness, and strengthened the positive image of the annual Puri Daebak event. Keywords: motion graphic, promotion, event, Korean culture, Puri Daebak, Lippo Mall Puri. Perkembangan budaya populer Korea di Indonesia mendorong pusat perbelanjaan mengadakan event bertema Korea, salah satunya “Puri Daebak” di Lippo Mall Puri. Untuk meningkatkan efektivitas promosi “Puri Daebak Volume 5”, dirancang media promosi berupa video motion graphic sebagai strategi komunikasi visual yang dinamis dan relevan dengan tren digital. Perancangan dilakukan dengan metode Design Thinking melalui tahapan Empathize, Define, Ideate, Prototype, dan Test, dengan pengumpulan data melalui observasi, wawancara, dan uji coba pada audiens. Hasil perancangan menghasilkan video ilustrasi 2D bertema budaya Korea dengan warna cerah (dominan pink), animasi dinamis, musik, serta narasi yang membangun atmosfer event secara emosional dan informatif. Media dipublikasikan melalui YouTube dan layar LED atrium mall, serta dievaluasi melalui pameran karya dan kuesioner. Hasilnya menunjukkan video mampu menyampaikan pesan secara komunikatif, meningkatkan awareness, dan memperkuat citra positif event tahunan Puri Daebak. Kata Kunci: motion graphic, promosi, event, budaya Korea, Puri Daebak, Lippo Mall Puri
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