PERANCANGAN KONTEN VIDEO REELS UNTUK PROMOSI "RUMAH KARIKATUR" DALAM INSTAGRAM

YUDIVI, MEDELIN (2025) PERANCANGAN KONTEN VIDEO REELS UNTUK PROMOSI "RUMAH KARIKATUR" DALAM INSTAGRAM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of digital media has encouraged businesses to continually innovate their promotional strategies, one of which is by utilizing visual content such as videos. This research aims to design promotional video content for Instagram Reels for Rumah Karikatur by combining footage and motion graphics to enhance promotional effectiveness and brand awareness. The method used is Design Thinking, starting from audience needs analysis, concept development, to evaluation through exhibitions and user feedback. The result is a 15–60 second video that highlights the uniqueness of the product and the visual identity of Rumah Karikatur. Evaluation shows that the work is considered attractive and communicative, although there are suggestions for adding subtitles and product information. Overall, the strategy of combining footage and motion graphics has proven effective in strengthening promotional messages in digital media. Keywords: motion graphics, promotional video, Instagram Reels, branding, Rumah Karikatur Perkembangan media digital telah mendorong pelaku usaha untuk terus berinovasi dalam strategi promosi, salah satunya dengan memanfaatkan konten visual seperti video. Penelitian ini bertujuan untuk merancang konten video promosi Instagram Reels bagi Rumah Karikatur dengan menggabungkan footage dan motion graphic guna meningkatkan efektivitas promosi dan brand awareness. Metode yang digunakan adalah Design Thinking, dimulai dari analisis kebutuhan audiens, pengembangan konsep, hingga evaluasi melalui pameran dan umpan balik pengguna. Hasil perancangan berupa video berdurasi 15–60 detik yang menonjolkan keunikan produk dan identitas visual Rumah Karikatur. Evaluasi menunjukkan karya dinilai menarik dan komunikatif, meskipun terdapat masukan terkait penambahan subtitle dan informasi produk. Secara keseluruhan, strategi penggabungan footage dan motion graphic terbukti efektif dalam memperkuat pesan promosi di media digital. Kata Kunci: motion graphic, video promosi, Instagram Reels, branding, Rumah Karikatur

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 25 029
NIM/NIDN Creators:	42321010021
Uncontrolled Keywords:	motion graphic, video promosi, Instagram Reels, branding, Rumah Karikatur
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.7 General Bibliographies of Works Having Specific Kinds of Content/Bibliografi Umum Pekerjaan yang Memiliki Jenis Konten Tertentu 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	22 Aug 2025 03:05
Last Modified:	22 Aug 2025 03:05
URI:	http://repository.mercubuana.ac.id/id/eprint/96978

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