OPTIMALISASI PERAN LEADER DALAM PENGELOLAAN MEDIA SOSIAL UMKM RATU SNACK BOX

BEKA, EMIR GIBRAN (2025) OPTIMALISASI PERAN LEADER DALAM PENGELOLAAN MEDIA SOSIAL UMKM RATU SNACK BOX. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

As social media develops in the digital era, digital marketing is very necessary to increase sales from Micro, Small and Medium Enterprises (UMKM). This project aims to determine the impact of the use of social media on the market reach of Ratu Snack Box. The method used in this project is project management (applicative) by managing social media of Ratu Snack Box. The social media used in this project management are Instagram, TikTok, and Facebook. Keywords: Social Media, Project Management Seiring berkembangnya media sosial di era digital, pemasaran digital sangatlah diperlukan untuk meningkatkan penjualan dari Usaha, Mikro, Kecil, dan Menengah (UMKM). Project ini bertujuan untuk mengetahui dampak penggunaan media sosial terhadap jangkauan pasar Ratu Snack Box. Metode yang dilakukan dalam project ini adalah project management (aplikatif) dengan mengelola media sosial milik UMKM Ratu Snack Box. Media sosial yang digunakan dalam project management ini adalah Instagram, TikTok, dan Facebook. Kata Kunci: Media Sosial, Project Management.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 25 231
NIM/NIDN Creators:	43121010035
Uncontrolled Keywords:	Media Sosial, Project Management.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.752 Blogs/Blog, Web Blog 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.7 General Bibliographies of Works Having Specific Kinds of Content/Bibliografi Umum Pekerjaan yang Memiliki Jenis Konten Tertentu 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.5 Campaigns for Nominations/Kampanye
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	09 Aug 2025 07:38
Last Modified:	09 Aug 2025 07:38
URI:	http://repository.mercubuana.ac.id/id/eprint/96710

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