YANI, FITRI (2025) PENGALAMAN INDIVIDU DALAM MENCARI PASANGAN MELALUI APLIKASI KENCAN BUMBLE (Fenomenologi Harapan dan Realita pada Interaksi Online). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Technology is developing very rapidly to date. Distance and time no longer seem to be obstacles in communicating. With the advent of dating app platforms like Bumble, people now have access to thousands of potential matches with the swipe of their phone screen. This research aims to determine individual experiences in looking for a partner through the Bumble dating application. This research uses a qualitative approach and case study method, with a constructivist paradigm accompanied by data collection through interviews with five informants. The theories used are Interpersonal Communication, New Media, and Social Construction of Technology (SCOT). The research results show that individual experiences in using the Bumble application in fulfilling expectations or reality have different motives, which can be categorized into because motive and in order to motive. Identity validation through social media such as Instagram or WhatsApp shows that digital image is an important element in establishing online relationships and the tendency of users to assess the social quality of potential partners through digital footprints. The need for an emotional relationship is one of the incentives for continuing interactions. Keywords: Dating Apps, Bumble, Interpersonal Communication, Social Media, SCOT Teknologi berkembang dengan sangat pesat hingga saat ini. Jarak dan waktu seakan tidak lagi menjadi halangan dalam berkomunikasi. Dengan adanya kehadiran platform aplikasi kencan seperti Bumble, orang kini memiliki akses ke ribuan potensi pasangan dengan menggeser layar ponsel. Penelitian ini bertujuan untuk mengetahui pengalaman individu dalam mencari pasangan melalui aplikasi kencan Bumble. Penelitian ini menggunakan pendekatan kualitatif dan metode studi kasus, dengan paradigma konstruktivisme disertai pengambilan data melalui wawancara kepada informan sebanyak lima orang. Teori yang digunakan berupa Komunikasi Interpersonal, New Media, serta Social Construction of Technology (SCOT). Hasil penelitian menunjukkan bahwa pengalaman individu dalam menggunakan aplikasi Bumble dalam memenuhi harapan atau realitas yang terjadi memiliki motif yang berbeda, yang dapat dikategorikan menjadi because motive dan in order to motive. Validasi identitas melalui media sosial seperti Instagram atau Whats App menunjukkan bahwa citra digital menjadi elemen penting dalam menjalin relasi daring serta adanya kecenderungan pengguna untuk menilai kualitas sosial calon pasangan melalui jejak digital. Kebutuhan akan emotional relationship menjadi salah satu dorongan dalam melanjutkan interaksi. Kata Kunci: Aplikasi Kencan, Bumble, Komunikasi Interpersonal, Media Sosial, SCOT
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