ARIEF, DENIS AHMAD (2025) PENGARUH CITRA DESTINASI DAYA TARIK WISATA DAN HARGA DESTINAS TERHADAP MINAT BERKUNJUNG KEMBALI DI WISATA SITU CIPONDOH KOTA TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
his research aims to test and analyze the influence of destination image, tourist attraction, price on interested in visiting again to the Situ Cipondoh tourist attraction, Tangerang city. The population in this study ranged in age from 18 – 35 years who had visited Situ Cipondoh or tourists who were visiting the Situ Cipondoh tourist attraction. The sample used was 155 respondents. The sampling method uses non-probability sampling with purpose sampling techniques. The data collection method uses the Survey Method, with the Research Instrument being a questionnaire using Google Form. Data analysis method uses Partial Least Square. This study proves that the image of the destination has a positive and significant effect on the interest of returning to Situ Cipondoh tourism, tourist attraction has a positive effect on the interest of returning to Situ Cipondoh tourism, and the price of the destination has a positive but not significant effect on the interest of returning to Situ Cipondoh tourism. Overall, the results of this study suggest that the image of destinations and tourist attractions are more influential than price in determining interest in revisiting. Keywords: Keywords: Destination Image, Tourist Attraction, Destination Price, Interested in visiting again. Penelitian ini bertujuan untuk mengetahui pengaruh Citra Destinasi, Daya Tarik Wisata, dan Harga terhadap Minat Berkunjung Kembali ke Wisata Situ Cipondoh di Kota Tangerang. Sampel penelitian adalah individu berusia 18 sampai dengan 35 tahun yang pernah atau sedang berkunjung ke Situ Cipondoh. Sampel berjumlah 155 responden. Pendekatan sampel yang digunakan adalah non-probability sampling dengan menggunakan metodologi purposive sampling. Pengumpulan data menggunakan Metode Survei dengan menggunakan kuesioner yang diberikan melalui Google Forms sebagai Instrumen Penelitian. Metode analisis data yang digunakan adalah Partial Least Squares. Penelitian ini menunjukkan bahwa Citra Destinasi berpengaruh positif dan signifikan terhadap minat berkunjung kembali ke Wisata Situ Cipondoh, daya tarik wisata berpengaruh positif terhadap minat berkunjung kembali ke Wisata Situ Cipondoh, dan Harga Destinasi berpengaruh positif namun tidak signifikan terhadap minat berkunjung kembali ke Wisata Situ Cipondoh. Hasil penelitian ini menunjukkan bahwa citra destinasi dan daya tarik wisata memberikan pengaruh yang lebih besar dibandingkan harga terhadap kemungkinan berkunjung kembali. Kata Kunci: Citra Destinasi, Daya Tarik Wisata, Harga Destinasi, Minat Berkunjung Kembali.
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