OYO, IBNU AKIL PUTRA (2025) REPRESENTASI KEPEMIMPINAN OTOKRATIS PATERNALISTIK KARAKTER TOPAN DALAM FILM "THE BIG 4" (Analisis Semiotika Roland Barthes). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The new media communication through the Netflix platform has rapidly developed as a digital streaming service. One of the films available on this platform is The Big 4. Semiotics is a discipline or method of analysis used to examine signs. Signs are tools used to navigate the world alongside humans. Semiotics explores how signs function and how meaning is constructed within a particular system of signs. This study aims to analyze the meaning of signs and symbols representing autocratic paternalistic leadership in The Big 4. The research employs a descriptive method with Roland Barthes’ semiotic analysis to examine the meaning of signs and symbols associated with the character Topan in the film. This qualitative analysis utilizes the concepts of Denotation, Connotation, and Myth. Data is obtained from verbal and non-verbal elements displayed by Topan’s character, including images, sounds, and dialogues in scenes containing elements of autocratic paternalistic leadership. The results indicate that the character Topan represents autocratic paternalistic leadership through scenes that depict traits such as prioritizing the well-being of subordinates, ensuring their happiness, and demonstrating a high level of care. These findings suggest that autocratic paternalistic leadership is not only applicable in specific contexts but also inherently present in every individual. Keywords: Netflix, Film The Big 4, Semiotics, Paternalistic Autocratic Leadership. Komunikasi media baru melalui platform Netflix sebagai salah satu layanan streaming digital yang berkembang pesat. Film The Big 4 salah satunya, dimana film tersebut tayang di platform tersebut. Semiotika adalah ilmu atau metode analisis untuk memeriksa tanda. Tandatanda adalah alat yang digunakan untuk berorientasi di dunia bersama manusia. Semiotika membahas bagaimana tanda berfungsi dan bagaimana makna dikonstruksi dalam sistem tanda tertentu. Penelitian ini bertujuan untuk menganalisis makna tanda dan simbol yang merepresentasikan kepemimpinan otokratis paternalistik dalam film The Big 4. Teori Barthes untuk mengkaji makna tanda-tanda dan simbol kepemimpinan karakter Topan dalam film The Big 4. Analisis ini bersifat kualitatif dengan menggunakan konsep Denotasi, Konotasi, dan Mitos. Data diperoleh dari unsur verbal dan non-verbal yang ditampilkan oleh karakter Topan, meliputi gambar, suara, dan dialog dalam setiap adegan yang mengandung unsur kepemimpinan otokratis paternalistik. Hasil penelitian menunjukkan bahwa karakter Topan merepresentasikan kepemimpinan otokratis paternalistik melalui adegan-adegan yang menggambarkan sifat-sifat seperti memperhatikan kesejahteraan bawahan, mengutamakan kebahagiaan mereka, serta memiliki rasa kepedulian yang tinggi. Temuan ini mengindikasikan bahwa kepemimpinan otokratis paternalistik bukan hanya dapat diterapkan dalam konteks tertentu, tetapi juga merupakan sifat yang secara alami dimiliki oleh setiap individu. Kata Kunci: Netflix, Film The Big 4, Semiotika, Kepemimpinan Otokratis Paternalistik.
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