IMPLEMENTASI AKTIVITAS KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM RND GROUP DALAM RANGKA PROMOSI ACARA KONSER FESTIVAL KOPLO INDONESIA (FKI) VOL II DI PEKANBARU

JONATHAN, OSCAR CARVARIO (2025) IMPLEMENTASI AKTIVITAS KOMUNIKASI PEMASARAN MELALUI MEDIA SOSIAL INSTAGRAM RND GROUP DALAM RANGKA PROMOSI ACARA KONSER FESTIVAL KOPLO INDONESIA (FKI) VOL II DI PEKANBARU. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Music is a form of culture and entertainment in Indonesia. The function of music in Indonesia is varied, including as a means of communication, a means of ceremonies, a means of education, a means of business and even music functions as a means of expression. In an effort to preserve music in Indonesia, several parties often organize several activities, including music festivals. Music is held throughout Indonesia, including Pekanbaru. The high enthusiasm of the people of Pekanbaru for the concert was one of the factors that RND GROUP, in collaboration with Mangata Group, decided to hold the Indonesian Koplo Festival (FKI) Vol. II in Pekanbaru. However, in the promotional process RND uses the media as a means of promotion and disseminating information. This research aims to determine the implementation of social media in the research process. This research uses a qualitative descriptive approach, namely a research method that studies the natural state of objects. Data collection techniques are carried out through interviews and documentation. Data analysis is carried out by reducing data, presenting data, drawing conclusions, and validating results. The aim of this research is to systematically determine the research focus, which includes segmentation, targeting and positioning at the Indonesian Koplo Festival Vol. II in Pekanbaru, Riau. The research results show that rnd GROUP has succeeded in maximizing the use of Instagram social media to promote the Indonesian Koplo Festival Vol. II, so that this concert is widely known and is in demand by many people. Keyword :Marketing Communication Strategy, Festival Koplo Indonesia, Social Media Musik merupakan salah satu budaya dan hiburan di Indonesia. Fungsi musik di Indonesia beragam diantaranya sebagai sarana komunikasi, sarana upacara, sarana Pendidikan, sarana bisnis bahkan musik berfungsi sebagai sarana berekspresi. Dalam upaya pelestarian musik di Indonesia, seringkali beberapa pihak menyelenggarakan beberapa kegiatan diantaranya festival musik. Penyelenggaraan musik dilakukan diseluruh Indonesia termasuk Pekanbaru. Tingginya antusias masyarakat Pekanbaru terhadap konser menjadi salah satu faktor rnd GROUP bekerjasama dengan Mangata Group memutuskan untuk menggelar event Festival Koplo Indonesia (FKI) Vol. II di Pekanbaru. Namun dalam proses promosi rnd menggunakan media sebagai ajang promosi dan menyebarkan informasi. Penelitian ini bertujuan untuk mengetahui implementasi media sosial dalam proses penelitian. Adapun penelitian ini menggunakan pendekatan deskriptif kualitatif, yaitu metode penelitian yang mempelajari keadaan objek secara alamiah. Teknik pengumpulan data dilakukan melalui wawancara dan dokumentasi. Analisis data dilakukan dengan mereduksi data, menyajikan data, menarik kesimpulan, dan memvalidasi hasil. Tujuan penelitian ini adalah untuk menentukan secara sistematis fokus penelitian, yang meliputi segmentasi, penargetan, dan positioning pada konser Festival Koplo Indonesia Vol. II di Pekanbaru, Riau. Hasil penelitian menunjukkan bahwa rnd GROUP berhasil memaksimalkan penggunaan media sosial Instagram untuk mempromosikan Festival Koplo Indonesia Vol. II, sehingga konser ini dikenal luas dan diminati oleh banyak orang. Kata Kunci : Strategi Komunikasi Pemasaran, Festival Koplo Indonesia, Media Sosial

Item Type:	Thesis (S1)
Call Number CD:	FK/PKP. 25 003
NIM/NIDN Creators:	44317110116
Uncontrolled Keywords:	Strategi Komunikasi Pemasaran, Festival Koplo Indonesia, Media Sosial
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.7 Education, Research, Related Topics of Music/Pendidikan Musik, Riset Penelitian Musik > 780.78 Performances (Concerts and Recitals)/Pertunjukan (Konser dan Pertunjukan) Musik 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.7 Education, Research, Related Topics of Music/Pendidikan Musik, Riset Penelitian Musik > 780.79 Competitions, Festivals, Awards, Financial Support/Kompetisi, Festival, Penghargaan, Dukungan Finansial Musik 700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 781 General Principles of Music and Musical Form/Prinsip-prinsip Umum Musik dan Bentuk-bentuk Musikal > 781.5 Kinds of Music/Jenis-jenis Musik 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi
Divisions:	Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User:	khalimah
Date Deposited:	06 Jan 2025 04:29
Last Modified:	06 Jan 2025 04:29
URI:	http://repository.mercubuana.ac.id/id/eprint/93419

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