PENGARUH AUTHENTIC PERSONAL BRANDING DAN STRES TERHADAP PRESTASI KERJA KARYAWAN PT. PRATAMA INDOMITRA KONSULTAN

IBRAHIM, MUHAMMAD (2024) PENGARUH AUTHENTIC PERSONAL BRANDING DAN STRES TERHADAP PRESTASI KERJA KARYAWAN PT. PRATAMA INDOMITRA KONSULTAN. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study is motivated by a phenomenon at PT. Pratama Indomitra Konsultan, where the heavy workload from managing numerous major clients such as Pertamina, BNI, Traveloka, and Antam has impacted employee performance. Data indicates that only 35% of employees arrive on time, with 65% arriving late, potentially affecting their motivation and productivity. Despite this, the employee turnover rate is low, with only 18 out of 133 employees leaving from 2021 to January 2024, suggesting that employees have effectively adapted to the heavy workload. This research aims to examine the positive and significant effects of Authentic Personal Branding and Stress on Employee Performance at PT. Pratama Indomitra Konsultan, as well as the simultaneous impact of both variables. The study employs a quantitative approach with an associative causal method to explore the cause-and-effect relationships between variables. The findings indicate that both Authentic Personal Branding and Stress have positive and significant effects on employee performance. These results support the hypothesis that enhancing Authentic Personal Branding and managing stress can improve employee performance. PT. Pratama Indomitra Konsultan effectively supports employee stability by ensuring their physical and mental well-being, which contributes to improved Authentic Personal Branding and performance. Keywords: Authentic Personal Branding, Stress, Employee Performance Penelitian ini dilatarbelakangi oleh fenomena yang terjadi di PT. Pratama Indomitra Konsultan, di mana beban kerja yang berat akibat banyaknya klien besar seperti Pertamina, BNI, Traveloka, dan Antam berdampak pada prestasi kerja karyawan. Data menunjukkan bahwa hanya 35% karyawan yang hadir tepat waktu, sedangkan 65% datang terlambat, yang berpotensi menurunkan semangat kerja dan produktivitas. Meskipun demikian, tingkat turnover karyawan rendah, dengan hanya 18 dari 133 karyawan yang keluar sejak 2021 hingga Januari 2024, menandakan bahwa karyawan mampu beradaptasi dengan beban kerja yang ada. Penelitian ini bertujuan untuk mengetahui pengaruh positif dan signifikan dari Authentic Personal Branding dan Stres terhadap Prestasi Kerja Karyawan di PT. Pratama Indomitra Konsultan, serta pengaruh simultan dari kedua variabel tersebut. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif kausal untuk mengeksplorasi hubungan sebab-akibat antara variabel. Hasil penelitian menunjukkan bahwa baik Authentic Personal Branding maupun Stres berpengaruh positif dan signifikan terhadap prestasi kerja karyawan. Temuan ini mendukung hipotesis bahwa peningkatan Authentic Personal Branding dan pengelolaan stres dapat memperbaiki prestasi kerja karyawan. PT. Pratama Indomitra Konsultan efektif dalam mendukung kestabilan kerja karyawan dengan memastikan kesehatan fisik dan mental mereka, yang berkontribusi pada peningkatan Authentic Personal Branding dan prestasi kerja. Kata Kunci: Authentic Personal Branding, Stres, Prestasi Kerja, Karyawan.

Item Type: Thesis (S1)
Call Number CD: FP/PSI. 24 177
NIM/NIDN Creators: 46120010022
Uncontrolled Keywords: Authentic Personal Branding, Stres, Prestasi Kerja, Karyawan.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.9042 Stress/Stres, Tekanan Jiwa
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 158 Applied Psychology/Psikologi Terapan > 158.7 Industrial Psychology/Psikologi Industri, Psikologi Perindustrian > 158.72 Job Stress/Stres Kerja
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 331 Labor Economics/Ekonomi Perburuhan > 331.2 Conditions of Employment/Kondisi Buruh, Kondisi Pekerja, Kondisi Pegawai, Kondisi Karyawan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
Divisions: Fakultas Psikologi > Psikologi
Depositing User: khalimah
Date Deposited: 05 Dec 2024 07:57
Last Modified: 05 Dec 2024 07:57
URI: http://repository.mercubuana.ac.id/id/eprint/93013

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