PENGARUH REGULASI, STRATEGI KOLABORASI DAN PENETRASI PASAR TERHADAP DAYA SAING PRODUK CHATRAMUE LEGAL PADA PASAR BUSINESS TO BUSINESS DI INDONESIA

ARFIATI, DWIKA (2024) PENGARUH REGULASI, STRATEGI KOLABORASI DAN PENETRASI PASAR TERHADAP DAYA SAING PRODUK CHATRAMUE LEGAL PADA PASAR BUSINESS TO BUSINESS DI INDONESIA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of Regulation, Collaboration Strategy and Market Penetration on the competitiveness of legal Chatramue products in Indonesia. The sample used in this study were Chatramue customers at PT Kartikawira Adisukses 155 respondents. The data collection method used was a survey. The research instrument was a questionnaire. The data analysis method used was the evaluation of the Measurement (Outer) Model, Inner Model and Hypothesis Testing using the Smart-PLS (Partial Least Square) Program process. The results of this study indicate that the variables Regulation, Collaboration Strategy and Market Penetration have a positive and significant effect on Competitiveness.\ Keywords : Regulation, Collaboration Strategy, Market Penetration, Comperirivene Penelitian ini bertujuan untuk mengetahui pengaruh Regulasi, Startegi Kolaborasi dan Penetrasi pasar terhadap daya saing produk Chatramue legal di Indonesia. Sampel yang digunakan dalam penelitian ini adalah pelanggan Chatramue di PT Kartikawira Adisukses 155 responden. Metode pengumpulan data yang digunakan adalah survei. Instrumen penelitian ini adalah kuesioner. Metode analisis data yang digunakan adalah evaluasi Measurement (Outer) Model, Inner Model dan Uji Hipotesis dengan menggunakan proses Program Smart-PLS (Partial Least Square). Hasil penelitian ini menunjukkan bahwa variabel Regulasi, Strategi Kolaborasi dan Pentrasi Pasar berpengaruh positif dan signifikan terhadap Daya Saing. Kata Kunci: Regulasi, Strategi Kolaborasi, Penetrasi Pasar, Daya Saing

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 24 531
NIM/NIDN Creators:	43120110012
Uncontrolled Keywords:	Regulasi, Strategi Kolaborasi, Penetrasi Pasar, Daya Saing
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 381 Commerce, Trade/Perdagangan > 381.1 Retail Trade/Perdagangan Ritail, Pasar 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 794 Indoor Games of Skill/Permainan Ketangkasan dalam Ruangan > 794.1 Chess/Catur > 794.12 Strategy and Tactics/Strategi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	30 Nov 2024 08:40
Last Modified:	30 Nov 2024 08:40
URI:	http://repository.mercubuana.ac.id/id/eprint/92952

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