HUBUNGAN FEAR OF MISSING OUT (FoMO) MAKANAN DAN HAPPINESS DENGAN BANDWAGN CONSUMPTION BEHAVIOR PADA DEWASA AWAL PENGGUNA TIKTOK

JAELANI, DEDEN PRAYOGA FEBI (2024) HUBUNGAN FEAR OF MISSING OUT (FoMO) MAKANAN DAN HAPPINESS DENGAN BANDWAGN CONSUMPTION BEHAVIOR PADA DEWASA AWAL PENGGUNA TIKTOK. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Bandwagon Consumption Behavior occurs when consumers buy products to associate themselves with certain groups, this action through the TikTok application as one of the popular platforms and offers interesting content that triggers Fear of Missing Out among early adults and the emergence of a sense of happiness. The study wants to examine more deeply the relationship between Fear of Missing Out and Happiness with Bandwagon Consumption Behaviour in early adult TikTok users. This study uses a quantitative approach with a non-probability sampling technique with accidental sampling method and involves 390 early adult respondents who actively use the TikTok application. The measuring instruments used are the Bandwagon Consumption Scale of Kastanakis and Balabanis, (2012), the Online Fear of Missing Out Scale (ONFoMO) from Sette (2019) and the Oxford Happiness Questionnaire (OHQ) from Hills and Argyle (2002). The results of this study prove that Fear of Missing Out and Happiness have a relationship with Bandwagon Consumption Behavior in early adult TikTok users. Fear of Missing Out is greater than Happiness, the relationship between Fear of Missing Out and Bandwagon Consumption Behaviour is 42.7%. While Happiness also has a relationship with 28.3%. Keywords: Bandwagon Consumption Behaviour, Fear of Missing Out, Happiness Bandwagon Consumption Behavior terjadi ketika kosumen membeli produk teruntuk mengaosiasikan diri mereka sendiri dalam kelompok tertentu, hal ini melalui aplikasi tiktok sebagai salah satu platfrom yang populer dan menawarkan konten yang menarik yang memicu Fear of Missing Out dikalangan dewasa awal serta munculnya rasa kebahgaiaan. Penelitian ingin mengkaji lebih dalam mengenai hubungan Fear of Missing Out dan Happiness dengan Bandwagon Consumption Behavior pada dewasa awal pengguna TikTok. Penelitian ini menggunakan pendekatan kuantitatif dengan Teknik sampling non-probability sampling dengan metode accidental sampling dan melibatkan 390 responden dewasa awal yang aktif menggunakan aplikasi TikTok. Alat ukur yang digunakan adalah Bandwagon Consumption Scale Kastanakis and Balabanis, (2012), Scale Online Fear of Missing Out (ON-FoMO) dari Sette (2019) dan Oxford Happiness Questionnaire (OHQ) dari Hills and Argyle (2002). Data penelitian dianalisis menggunakan uji korelasi dengan bantuan SPSS 20. Hasil penelitian ini membuktikan bahwa Fear of Missing Out dan Happiness memiliki hubungan dengan Bandwagon Consumption Behavior pada dewasa awal pengguna TikTok. Fear of Missing Out lebih besar dibandingkan Happiness, Hubungan Fear of Missing Out dengan Bandwagon Consumption Behavior sebesar 42.7%. Sedangkan Happiness juga memiliki hubungan dengan sebesar 28.3%. Kata Kunci : Bandwagon Consumption Behavior, Fear of Missing Out, Happiness

Item Type: Thesis (S1)
Call Number CD: FP/PSI. 24 141
NIM/NIDN Creators: 46120010129
Uncontrolled Keywords: Bandwagon Consumption Behavior, Fear of Missing Out, Happiness
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.4 Emotions and Feeling/Emosi dan Perasaan > 152.42 Pleasure, Enjoyment, Happiness, Joy, Ecstasy/Kesenangan, Kenikmatan, Kebahagiaan, Sukacita, Ekstasi
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.6 Psychology of Adults/Psikologi Dewasa
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 641 Food and Drink/Makanan dan Minuman > 641.3 Food/Makanan
Divisions: Fakultas Psikologi > Psikologi
Depositing User: khalimah
Date Deposited: 04 Oct 2024 05:54
Last Modified: 04 Oct 2024 05:54
URI: http://repository.mercubuana.ac.id/id/eprint/92172

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