AMALIA, NABILATUL (2024) PERANCANGAN VIDEO PROMOSI PROGRAM STUDI DESAIN KOMUNIKASI VISUAL UNIVERSITAS MERCU BUANA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Technological innovation has changed the way of life and promotional media has become more creative and innovative, especially through promotional videos. Digital technology and communication media have also developed rapidly, making changes that have an impact on social aspects, one of which is the science of Visual Communication Design (DKV). Quoted from the Narrative.tv portal, one of the most popular college majors is Visual Communication Design. The DKV Undergraduate Study Program at Mercu Buana University, which was founded in 2016, teaches communication skills in various digital media with adequate facilities. The lack of effective promotional media is a challenge in attracting prospective students. Therefore, the author will carry out a design using audiovisual media and also cinematography techniques which can provide complete visualization through images, text and sound which are useful in conveying messages. The author also designs supporting media such as using social media platforms and also print media that can be used daily in public spaces, which is expected to expand market reach and improve the image of the Mercu Buana University DKV Study Program. Keywords: Promotional Video, Visual Communication Design, Audio Visual Inovasi teknologi telah mengubah cara hidup dan media promosi menjadi lebih kreatif dan inovatif, terutama melalui video promosi. Teknologi digital dan media komunikasi juga sudah berkembang pesat membuat perubahan yang berdampak pada aspek sosial, salah satunya adalah ilmu Desain Komunikasi Visual (DKV). Dikutip dari portal narasi.tv jurusan kuliah yang paling diminati salah satunya yaitu Desain Komunikasi Visual. Program Studi S1 DKV di Universitas Mercu Buana, yang berdiri sejak 2016, mengajarkan keterampilan komunikasi di berbagai media digital dengan fasilitas yang memadai. Kurangnya media promosi yang efektif menjadi tantangan dalam menarik calon mahasiswa. Oleh karena itu, penulis akan melakukan perancangan dengan menggunakan media audio visual dan juga teknik sinematografi yang dapat memberikan visualisasi yang lengkap melalui gambar, teks, dan suara yang berguna dalam penyampaian pesan. Penulis juga merancang media pendukung seperti menggunakan platform media sosial dan juga media cetak yang dapat digunakan sehari-hari pada ruang publik, yang diharapkan dapat memperluas jangkauan pasar dan meningkatkan citra Program Studi DKV Universitas Mercu Buana. Kata Kunci: Video Promosi, Desain Komunikasi Visual, Audio Visual
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