PERANCANGAN DESAIN KEMASAN PADA PRODUK MAKANAN AYAM CEMEK BY MOYA

RAHMAN, RIFAI (2024) PERANCANGAN DESAIN KEMASAN PADA PRODUK MAKANAN AYAM CEMEK BY MOYA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Packaging design is an important element in displaying the product image to consumers. Through packaging design, In this design various factors that influence packaging design, such as visual aspects, and the need for visual elements such as color, typography. have an important role in reflecting the product image. Good packaging not only protects the product, but also increases the appeal and impression of the product to consumers. Redesigning food packaging can be an effective strategy in increasing product sales and strengthening brand image. In addition, functional and practical packaging can also increase consumer satisfaction in its use. Thus, attention to food packaging design is important in marketing products. Keywords: Packaging design, Redesign, packaging Desain kemasan merupakan elemen penting dalam menampilkan citra produk kepada konsumen. Melalui desain kemasan, Dalam perancangan ini berbagai faktor yang memengaruhi desain kemasan, seperti aspek visual, dan kebutuhan elemen elemen visual seperti warna, typografi. memiliki peran penting dalam mencerminkan citra produk. Kemasan yang baik tidak hanya melindungi produk, tetapi juga meningkatkan daya tarik dan kesan produk kepada konsumen. Re-desain kemasan makanan dapat menjadi strategi efektif dalam meningkatkan penjualan produk dan memperkuat citra merek. Selain itu, kemasan yang fungsional dan praktis juga dapat meningkatkan kepuasan konsumen dalam penggunaannya. Dengan demikian perhatian terhadap desain kemasan makanan merupakan hal yang penting dalam memasarkan produk. Kata Kunci: Desain kemasan, Redesign, kemasan

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 24 041
Call Number:	SDSK/23/24/022
NIM/NIDN Creators:	42320010096
Uncontrolled Keywords:	Desain kemasan, Redesign, kemasan
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 363 Other Social Problems and Services/Masalah dan Layanan Sosial Lainnya > 363.8 Food Supply/Persediaan Bahan Makanan 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 641 Food and Drink/Makanan dan Minuman > 641.3 Food/Makanan 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	khalimah
Date Deposited:	02 Sep 2024 07:55
Last Modified:	02 Sep 2024 07:55
URI:	http://repository.mercubuana.ac.id/id/eprint/91033

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