REPRESENTASI VIRTUAL INFLUENCER DALAM KONTEN YOUTUBE LIL MIQUELA (ANALISIS SEMIOTIKA JOHN FISKE)

TITANIA, SRI ALMA HANI NADA (2024) REPRESENTASI VIRTUAL INFLUENCER DALAM KONTEN YOUTUBE LIL MIQUELA (ANALISIS SEMIOTIKA JOHN FISKE). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to observe, understand, and describe how virtual influencers are represented in Lil Miquela's YouTube content. In this research, researchers used representation theory proposed by John Fiske. This theory explains how the signs in a broadcast are transmitted into three levels, namely the reality level, representation level, and ideology level which then forms a representational meaning. The method used in this research is a qualitative descriptive method with data collection techniques through non-participant observation, literature study and documentation study to produce descriptive data in the form of written words. From the research results, it can be seen that the virtual representation of influencers is represented by signs symbolized through expression or self-display and language. The results of the representation of virtual influencers in Lil Miquela's YouTube content have succeeded in creating an interesting narrative and identity in her representation as a virtual influencer. In Lil Miquela's video content on her YouTube channel, the virtual representation of influencers is represented by signs symbolized through personal appearance, and language in video samples. Lil Miquela shows the digital audience the uniqueness of her virtual influencer concept. Keywords: Representation, Virtual Influencer, Youtube, Lil Miquela, John Fiske Semiotics Penelitian ini bertujuan untuk mengamati, memahami, dan mendeskripsikan bagaimana repesentasi virtual influencer dalam konten youtube Lil Miquela. Dalam penelitian ini, peneliti menggunakan teori representasi yang dikemukakan oleh John Fiske. Teori ini menjelaskan tentang bagaimana tanda-tanda dalam sebuah tayangan ditransmisikan kedalam tiga level yaitu level realitas, level representasi, dan level ideologi yang kemudian membentuk sebuah makna representasi. Metode yang digunakan dalam penelitian ini adalah metode diskriptif kualitatif dengan teknik pengumpulan data melalui observasi non pertisipan, studi pustaka, dan studi dokumentasi sehingga menghasilkan data deskriptif berupa kata-kata tertulis. Dari hasil penelitian dapat diketahui bahwa representasi virtual influencer terwakili oleh tanda-tanda yang dilambangkan melalui ekspresi atau tampilan diri dan bahasa. Hasil representasi virtual influencer dalam konten youtube Lil Miquela ini, berhasil menciptakan naratif dan identitas yang menarik dalam representasinya sebagai virtual influencer. Dalam konten video Lil Miquela dalam channel youtube miliknya, representasi virtual influencer terwakili oleh tanda-tanda yang dilambangkan melalui tampilan diri, dan bahasa pada sampel video. Lil Miquela memperlihatkan kepada khalayak digital tentang keunikan konsep virtual influencer yang ada pada dirinya. Kata Kunci : Representasi, Virtual Influencer, Youtube, Lil Miquela, Semiotika John Fsike

Item Type: Thesis (S1)
Call Number CD: FK/KD. 24 002
NIM/NIDN Creators: 44518010054
Uncontrolled Keywords: Representasi, Virtual Influencer, Youtube, Lil Miquela, Semiotika John Fsike
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.7 Data in Computer Systems/Data dalam Sistem-sistem Komputer > 005.72 Data Preparation and Representation, Record Formats/Persiapan Data dan Representasi, Format Rekaman
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.7 General Bibliographies of Works Having Specific Kinds of Content/Bibliografi Umum Pekerjaan yang Memiliki Jenis Konten Tertentu
Divisions: Fakultas Ilmu Komunikasi > Komunikasi Digital
Depositing User: khalimah
Date Deposited: 21 Mar 2024 06:30
Last Modified: 21 Mar 2024 06:30
URI: http://repository.mercubuana.ac.id/id/eprint/87353

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