PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN DI MEDIASI MELALUI E-TRUST PADA PENGGUNAAN MARKETPLACE SHOPEE (Studi kasus Jakarta Barat)

JULIANTI, LISA HARTIKA (2024) PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN DI MEDIASI MELALUI E-TRUST PADA PENGGUNAAN MARKETPLACE SHOPEE (Studi kasus Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine and analyze the Effect of Online Customer Reviews and Online Customer Ratings on Purchase Decisions Mediated through E-Trust on the Shoppe Marketplace. This research data is primary data obtained from processing questionnaire data filled out by consumers who have transacted in the Shoppe marketplace. The number of samples used as many as 105 respondents. This study uses a quantitative approach. The sample collection technique in this study is non-probability sampling with the method used is purposive sampling and the analytical technique used in this study is Partial Least Square (PLS) analysis. Keywords: Online Customer Review, Online Customer Rating, E-Trust, Purchase Decision Penelitian ini bertujuan untuk menguji dan menganalisi Pengaruh Online Customer Review dan Online Customer Rating Terhadap Keputusan Pembelian Dimediasi melalui E-Trust pada Marketplace Shoppe. Data penelitian ini merupakan data primer yang diperoleh dari pengolahan data kuesioner yang diisi oleh konsumen yang sudah bertransaksi di marketplace Shoppe. Jumlah sampel yang digunakan sebanyak 105 responden. Penelitian ini menggunakan pendekatan Kuantitatif. Teknik pengumpulan sampel dalam penelitian ini yaitu dengan non- probability sampling dengan metode yang digunakan yaitu purposive sampling dan teknik analisis yang digunakan dalam penelitian ini adalah dengan menggunakan Analisis Partial Least Square (PLS). Kata kunci : Onilne Customer Review, Online Customer Rating, E-Trust, Keputusan Pembelian

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 24 031
Call Number: SE/31/24/020
NIM/NIDN Creators: 43119010288
Uncontrolled Keywords: Onilne Customer Review, Online Customer Rating, E-Trust, Keputusan Pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.2 Acquisitions and Collection Developtment/Akuisisi dan Pengembangan Koleksi Perpustakaan > 025.23 Acquisition Through Purchase/Akuisisi Melalui Pembelian
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: khalimah
Date Deposited: 15 Feb 2024 10:05
Last Modified: 17 Feb 2024 05:24
URI: http://repository.mercubuana.ac.id/id/eprint/86119

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