ANTESEDEN DAN KONSEKUENSI TERHADAP MINAT MENGINAP DI GREEN HOTEL

NUGRAHA, IRVAN SEPTIAN (2023) ANTESEDEN DAN KONSEKUENSI TERHADAP MINAT MENGINAP DI GREEN HOTEL. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze interest in staying at a green hotel with environmental concern, subjective norm, attitude, perceived behavior control and willingness to pay more. This study uses the Theory of Planned Behavior to analyze interest in staying at the Green Hotel and the research population is Jabodetabek residents who have never stayed at a Green Hotel and the number of samples used in this study is 205 respondents. The data collection method uses the questionnaire method and the data analysis used is Partial Least Square. The results showed that Subjective Norm, Attitude and Willingness to Pay More had influential and positive results on Interests to Stay at Green Hotels, but also found influential and insignificant results, namely Environmental Concern and Perceived Behavior Control on Interests to Stay at Green Hotels. Keywords: Environmental Concern, Subjective Norm, Perceived Behavior Control, Attitude, Willingness to Pay More, Intention To Stay, Green Hotel.

Item Type: Thesis (S2)
Call Number CD: CD/551. 23 120
Call Number: TM/51/23/140
NIM/NIDN Creators: 55121110021
Uncontrolled Keywords: Environmental Concern, Subjective Norm, Perceived Behavior Control, Attitude, Willingness to Pay More, Intention To Stay, Green Hotel.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 910 Geography and Travel/Geografi dan Perjalanan > 910.1-910.9 Standard Subdivisions of Geography and Travel/Subdivisi Standar dari Geografi dan Perjalanan > 910.4 Accounts Travels/Kisah Perjalanan > 910.46 Hotels/Hotel, Motel
Divisions: Pascasarjana > Magister Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 30 Oct 2023 07:11
Last Modified: 30 Oct 2023 07:11
URI: http://repository.mercubuana.ac.id/id/eprint/82379

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