PERANCANGAN MEDIA KAMPANYE KOMERSIAL "SUNSCREEN FOR EVERYONE" PADA BRAND AZARINE

DHARMAWAN, ANTONIUS EKA (2023) PERANCANGAN MEDIA KAMPANYE KOMERSIAL "SUNSCREEN FOR EVERYONE" PADA BRAND AZARINE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The UV rays produced by the sun, especially UVA and UVB, can cause premature aging and skin damage. The Meteorology, Climatology, and Geophysics Agency (BMKG) in Indonesia has identified the period from 10:00 AM to 1:00 PM as having a moderate to very high level of UV radiation. Although people are aware of the high UV levels, many still do not use sunscreen. The lack of education about the importance of sunscreen leads to a low sunscreen usage rate, particularly among teenagers. The commercial campaign "Sunscreen for Everyone" is designed as a solution to address this issue by raising public awareness about skin protection. Through motion graphic-based commercial videos as the main medium, the campaign highlights Azarine sunscreen products as a solution to shield the skin from UV rays. We hope this campaign will reach its target audience and provide educational information about the benefits of using sunscreen in daily skincare routines. By employing creative and educational approaches, the campaign aims to enhance public awareness and create a positive change in sunscreen usage habits in Indonesia. Keywords: Commercial campaign, Sunscreen, Azarine, Motion Graphic Sinar UV yang dihasilkan oleh matahari, terutama UVA dan UVB, dapat menyebabkan penuaan dini dan kerusakan kulit. Badan Meteorologi, Klimatologi, dan Geofisika (BMKG) menetapkan jam 10.00-13.00 WIB sebagai periode tingkat bahaya sinar UV sedang hingga sangat tinggi di Indonesia. Mesti telah diketahui memiliki tingkat UV yang tinggi, namun masih banyak orang yang masih belum menggunakan sunscreen. Kurangnya edukasi mengenai pentingnya sunscreen menyebabkan tingkat penggunaan sunscreen rendah, terutama di kalangan remaja. Kampanye komersial "Sunscreen for Everyone" dirancang sebagai solusi dalam mengatasi masalah ini dengan meningkatkan kesadaran masyarakat tentang perlindungan kulit. Dengan media utama berupa video komersial berbasis motion graphic, kampanye ini menyoroti produk sunscreen Azarine sebagai solusi untuk melindungi kulit dari sinar UV. Diharapkan kampanye ini dapat mencapai target market dan memberikan informasi edukatif tentang manfaat penggunaan sunscreen dalam perawatan kulit sehari-hari. Melalui pendekatan kreatif dan edukatif, kampanye ini bertujuan untuk meningkatkan kesadaran masyarakat dan menciptakan perubahan positif terhadap kebiasaan penggunaan sunscreen di Indonesia. Kata Kunci: Kampanye Komersial, Sunscreen, Azarine, Motion Graphic

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 23 029
Call Number: SDSK/23/23/018
NIM/NIDN Creators: 42319010022
Uncontrolled Keywords: Kampanye Komersial, Sunscreen, Azarine, Motion Graphic
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 28 Oct 2023 06:25
Last Modified: 28 Oct 2023 06:25
URI: http://repository.mercubuana.ac.id/id/eprint/82374

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