IZZATI, KHODIJAH NURUL (2023) PERANCANGAN KOMUNIKASI PERSUASIF KAMPANYE PUBLIC RELATIONS DI MEDIA SOSIAL DALAM MENINGKATKAN KESADARAN DI WARUNG BACA MATA AIR MENGENAI PENTINGNYA EDUKASI SEKS PERIODE MARET - MEI 2023. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Sex education is still considered taboo by society and many things are not known by children. The reason is because they are not old enough and it is not appropriate to talk about it. This is also the case with the children at Warung Baca Mata Air. They have never been educated by their teachers or parents. All they know is that sex education is about sexual harassment. To provide understanding and awareness to them, mentoring on sex education is needed. The method of activities carried out by the author and the team began by doing observations and interviews at Warung Baca Mata Air. Furthermore, the author and team of mentors provided assistance regarding sex education at WBMA for 3 (three) months, starting from March 2023 to May 2023. In addition to providing material, the author and the mentoring team conducted a Forum Discussion Group (FGD) and direct practice in making posters and content related to sex education. The result of this mentoring activity is to produce children who are able to make posters and public relations campaign content with persuasive language. The results of their work were uploaded to social media @warungbacamataairina and added #AnakIndonesiaPahamEdukasiSeks as the hashtag of the mentoring activity. The conclusion of this activity is that the children of Warung Baca Mata Air began to realize the importance of learning sex education and invited those around them not to underestimate it through posters and public relations campaign content. In addition, partners can also pass on this PR campaign activity to others, especially people in their neighborhood. Keywords: Public Relations Campaign, Sex Educations, Content of PR Campaigns, Persuassive Communications, Social Media Edukasi seks hingga saat ini masih dianggap tabuh oleh masyarakat dan banyak yang belum diketahui oleh anak. Dengan alasan karena umur yang belum mencukupi dan tidak pantas untuk dibicarakan. Begitu juga anak-anak yang ada di Warung Baca Mata Air. Mereka belum pernah diajari oleh guru maupun orang tuanya. Yang mereka ketahui bahwa edukasi seks itu adalah tentang pelecehan seksual. Untuk memberikan pemahaman dan awareness kepada mereka, perlu pendampingan terkait edukasi seks. Metode kegiatan yang dilakukan oleh penulis dan tim pendamping adalah diawali dengan melakukan observasi dan wawancara ke Warung Baca Mata Air. Selanjutnya penulis dan tim melakukan pendampingan tentang edukasi seks di WBMA selama 3 (tiga) bulan, mulai dari Maret 2023 sampai Mei 2023. Selain pemberian materi, penulis dan tim pendamping melakukan Forum Discussion Group (FGD) dan praktek langsung membuat poster dan konten yang berkaitan dengan edukasi seks. Hasil dari kegiatan pendampingan ini untuk menghasilkan anak-anak mampu membuat poster dan konten kampanye public relations dengan menggunakan bahasa yang persuasif. Hasil karya mereka di upload ke media sosial @warungbacamataairina dan menambahkan #AnakIndonesiaPahamEdukasiSeks sebagai tagar kegiatan pendampingan. Kesimpulan dari kegiatan ini adalah anak-anak Warung Baca Mata Air mulai sadar akan pentingnya belajar edukasi seks dan mengajak orang sekitarnya untuk tidak menyepelekan hal tersebut melalui poster dan kontenkonten kampanye public relations. Selain itu, mitra juga dapat meneruskan kegiatan kampanye PR ini kepada orang lain khususnya masyarakat di lingkungan sekitar mereka. Kata Kunci: Kampanye PR, Edukasi Seks, Konten Kampanye PR, Komunikasi Persuasif, Media Sosial
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