ANGGRAINI, ELVIA (2020) OPINI KHALAYAK TERKAIT INFORMASI VIRUS CORONA DI MEDIA SOSIAL INSTAGRAM (Studi Analisis Resepsi Mengenai Opini Pada Followers Instagram @Kemenkes_RI Periode Maret – Juni Tahun 2020). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research is entitled KHALAYAK OPINION RELATED TO CORONA VIRUS INFORMATION IN INSTAGRAM SOCIAL MEDIA (Study of Reception Analysis Concerning Opinions on Instagram Followers of @Kemenkes_RI Period March - June 2020). Researchers want to know the opinions of the audience from the followers of the social media Instagram account @kemenkes_ri. The subtheme that is taken is leaning towards developing followers' opinions regarding the corona virus information on Instagram social media. The search for references in research is carried out for the purpose of fulfilling the completeness of the research so that the researcher is able to analyze the data he gets later. Such as regarding public opinion, Instagram, social media, and many more. This study uses a constructivism paradigm. And reception analysis research methods. Reception analysis is a pattern of opinion that develops in society or is called the opinion of a growing audience so that the message from a communicator and communicant is called the message construct. Based on the results of this study, it contains interview data between researchers and respondents. With the theory from Stuart Hall, which identifies three meanings that occur by audiences to the media. Dominant Position, Negotiated Position, and Oposition Position. Keywords: Reception Analysis, Audience Opinion, Instagram Penelitian ini berjudul OPINI KHALAYAK TERKAIT INFORMASI VIRUS CORONA DI MEDIA SOSIAL INSTAGRAM (Studi Analisis Resepsi Mengenai Opini Pada Followers Instagram @Kemenkes_RI Periode Maret – Juni Tahun 2020). Peneliti ingin mengetahui opini khalayak dari followers akun media sosial instagram @kemenkes_ri. Subtema yang diambil condrong kearah pengembangan opini followers terkait informasi virus corona di media sosial instagram. Pencarian refrensi pada penelitian dilakukan untuk tujuan memenuhi kelengkapan penelitian sehingga peneliti mampu menganalisa data yang didapatnya nanti. Seperti mengenai opini khalayak, instagram, media sosial, dan masih banyak lagi. Penelitian ini menggunakan paradigma konstruktivisme. Dan metode penelitian analisis resepsi. Analisis resepsi ialah pola opini yang berkembang di masyarakat atau disebut dengan pendapat khalayak yang berkembang sehingga pesan yang ada dari suatu komunikator dan komunikan yang disebut dengan istilah konstruk pesan. Berdasarkan hasil dari penelitian ini berisikan data wawancara antara peneliti dengan responden. Dengan teori dari Stuart Hall yang mengindentifikasikan tiga pemaknaan yang terjadi oleh khalayak terhadap media. Dominan Position, Negotiated Position, dan Oposition Position. Kata kunci : Analisis Resepsi, Opini Khalayak, Instagram
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