DRAMATURGI PENGGUNA LINKEDIN DALAM PEMBENTUKAN CITRA DIRI (Studi Kasus Pada Mahasiswa Public Relations Angkatan 2017 - 2018 Universitas Mercu Buana Jakarta)

NASUTION, BELLA OKTISA HELMI (2023) DRAMATURGI PENGGUNA LINKEDIN DALAM PEMBENTUKAN CITRA DIRI (Studi Kasus Pada Mahasiswa Public Relations Angkatan 2017 - 2018 Universitas Mercu Buana Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The rapid development of information technology creates new spaces for its users, one of which is the emergence of social media LinkedIn which can connect individuals to explore and share various activities that are completely different from what they do in real life. Through this research, researchers want to see how Public Relations students from the 2017 - 2018 class of Mercu Buana University, Jakarta, use LinkedIn social media to form their self-image with the aim of getting a good image from other users. The theories used in this research are dramaturgical theory, social construction of technology (scot), computer mediated communication, using a qualitative approach case study method. Based on the results of interviews conducted with the sources, researchers found that there was a difference between the front stage displayed on LinkedIn social media and the back stage of the sources. Keywords: Dramaturgy, Self Image, Computer Mediated Communication, Social Construction of Technology, LinkedIn, Social Media The rapid development of information technology creates new spaces for its users, one of which is the emergence of social media LinkedIn which can connect individuals to explore and share various activities that are completely different from what they do in real life. Through this research, researchers want to see how Public Relations students from the 2017 - 2018 class of Mercu Buana University, Jakarta, use LinkedIn social media to form their self-image with the aim of getting a good image from other users. The theories used in this research are dramaturgical theory, social construction of technology (scot), computer mediated communication, using a qualitative approach case study method. Based on the results of interviews conducted with the sources, researchers found that there was a difference between the front stage displayed on LinkedIn social media and the back stage of the sources. Keywords: Dramaturgy, Self Image, Computer Mediated Communication, Social Construction of Technology, LinkedIn, Social Media

Item Type: Thesis (S1)
Call Number CD: FK/PR. 23 133
Call Number: SK/42/23/081
NIM/NIDN Creators: 44219010092
Uncontrolled Keywords: Dramaturgy, Self Image, Computer Mediated Communication, Social Construction of Technology, LinkedIn, Social Media
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 18 Oct 2023 06:22
Last Modified: 18 Oct 2023 06:22
URI: http://repository.mercubuana.ac.id/id/eprint/81674

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