PERANCANGAN IKLAN DIGITAL SEBAGAI MEDIA PROMOSI SENOTEE DI SOSIAL MEDIA INSTAGRAM

AKBAR, AHMAD AULYA (2021) PERANCANGAN IKLAN DIGITAL SEBAGAI MEDIA PROMOSI SENOTEE DI SOSIAL MEDIA INSTAGRAM. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The number of skin mist products on the market makes people have to understand more about the products they want to use, from the benefits to the side effects of these products. By using photography as the main medium for delivering information and maximizing the features of Instagram to convey information from Senotee products that are not yet known by the public. Data and information about the product were obtained by observation and literature study. The design method uses the glass box method. The process of making this ad begins with determining the visual concept, ad content, layout, use of features from Instagram. This advertisement contains lifestyle photography and product photography and is combined with information and design elements that will make it easier for the public to be more familiar with Senotee products. Keywords: Skin Mist Advertisement, Forography. Banyaknya produk skin mist di pasaran membuat masyarakat harus lebih memahami produk yang ingin digunakan, mulai dari manfaat sampai efek samping dari produk tersebut. Dengan menggunakan fotografi sebagai media utama penyampaian informasi dan memaksimalkan fitur-fitur dari instagram untuk menyampaikan informasi dari produk Senotee yang belum diketahui oleh masyarakat. Data serta informasi tentang produk diperoleh dengan observasi dan studi pustaka. Metode perancangan menggunakan metode glass box. Proses pembuatan iklan ini diawali dengan menenukan konsep visual, konten iklan, layout, penggunaan fitur dari instagram. Iklan ini memuat fotografi lifestyle dan fotografi produk dan digabungkan dengan informasi dan elemen design yang akan mempermudah masyarakat untuk lebih kenal lagi dengan produk Senotee. Kata Kunci : Iklan Skin Mist, Forografi

Item Type:	Thesis (S1)
NIM/NIDN Creators:	42316010001
Uncontrolled Keywords:	Iklan Skin Mist, Forografi
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.22 Kinds of Communication/Jenis-jenis Komunikasi 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.24 Content/Isi Komunikasi 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 776 Computer Arts, Digital Arts/Seni Komputer, Seni Digital
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	23 Jun 2023 08:34
Last Modified:	23 Jun 2023 08:34
URI:	http://repository.mercubuana.ac.id/id/eprint/78427

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