WIBOWO, ARDANSYAH MAHENDRA (2023) REPRESENTASI MAKNA LOYALITAS DAN PENGKHIANATAN DALAM FILM “WHITE HOUSE DOWN” (Analisis Semiotika Charles Sanders Peirce). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Film is one of the audio-visual communication media that aims to convey a message from the director to the film audience. Films are often used as a medium for representing a social reality because films are effective in reaching many social segments. In representing the sign and meaning of loyalty and betrayal in this film, Peirce explains how a sign can represent something that represents it so that Peirce's theory is able to represent a sign in a film. The research paradigm used in this research is constructivism with a qualitative approach. The method used is semiotic analysis based on Charles Sanders Peirce's sign theory, in which Peirce relates three main components namely representamen, object, and sign interpretant in the signification process. Based on the results of the study, it shows that in the film White House Down the meaning of loyalty and betrayal is quite clearly shown in the dialogue and behavior of the players who display elements of loyalty and betrayal such as, Ego Support, Feelings of Loyalty (loyalty) and Betrayal (betrayal) are behaviors loyalty and betrayal perpetrated by John Cale and Martin Walker. Keywords: Film, Representation, Semiotic, Loyalty, Betrayal Film merupakan salah satu media komunikasi bersifat audio visual yang bertujuan untuk menyampaikan sebuah pesan dari sutradara kepada penonton film. Film seringkali digunakan sebagai media representasi sebuah realitas sosial karena film memiliki efektifitas dalam menjangkau banyak segmentasi sosial. Dalam merepresentasikan tanda dan makna loyalitas dan pengkhianatan di dalam film ini, Peirce menjelaskan bahwa bagaimana sebuah tanda bisa merepresentasikan sesuatu yang mewakilinya sehingga teori Peirce mampu merepresentasikan tanda didalam sebuah film. Paradigma penelitian yang digunakan dalam penelitian ini adalah konstruktivisme dengan pendekatan kualitatif. Metode yang digunakan adalah analisis semiotika berlandaskan pada teori tanda Charles Sanders Peirce, di mana Peirce mengaitkan tiga komponen utama yaitu representamen, objek, serta interpretan tanda dalam proses signifikasi. Berdasarkan hasil penelitian menunjukkan bahwa di dalam film White House Down makna loyalitas dan pengkhianatan cukup jelas ditunjukkan dalam dialog dan tingkah laku para pemain yang menampilkan unsur-unsur loyalitas dan pengkhianatan seperti, Dukungan Ego, Perasaan Loyalitas (loyalty) dan Pengkhianatan (betrayal) merupakan perilaku loyalitas dan pengkhianatan yang dilakukan oleh John Cale dan Martin Walker. Kata Kunci: Film, Representasi, Semiotika, Loyalitas, Pengkhianatan
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