HUBUNGAN BRAND TRUST DAN KEPRIBADIAN AGREEABLENESS DENGAN CUSTOMER LOYALTY PENGGUNA SEPATU VANS PADA KAUM MILLENIALS DI JAKARTA SELATAN

YUDHISTIRA, MUHAMMAD HAFIDZ (2019) HUBUNGAN BRAND TRUST DAN KEPRIBADIAN AGREEABLENESS DENGAN CUSTOMER LOYALTY PENGGUNA SEPATU VANS PADA KAUM MILLENIALS DI JAKARTA SELATAN. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
1. HALAMAN JUDUL.pdf
Download (171kB) | Preview
[img]
Preview
 Text (ABSTRAK)
2. Abstrak.pdf
Download (137kB) | Preview
[img]
Preview
 Text (LEMBAR PERNYATAAN)
3. LEMBAR PERNYATAAN.pdf
Download (204kB) | Preview
[img]
Preview
 Text (LEMBAR PENGESAHAN)
4. LEMBAR PENGESAHAN.pdf
Download (222kB) | Preview
[img]
Preview
 Text (KATA PENGANTAR)
5. Kata Pengantar.pdf
Download (104kB) | Preview
[img]
Preview
 Text (DAFTAR ISI)
6. DAFTAR ISI.pdf
Download (125kB) | Preview
[img]
Preview
 Text (DAFTAR TABEL)
7. DAFTAR TABEL..pdf
Download (109kB) | Preview
[img] Text (BAB I)
8. BAB I.pdf
Restricted to Registered users only
Download (253kB)
[img] Text (BAB II)
9. BAB II.pdf
Restricted to Registered users only
Download (647kB)
[img] Text (BAB III)
10. BAB III.pdf
Restricted to Registered users only
Download (369kB)
[img] Text (BAB IV)
11. BAB IV.pdf
Restricted to Registered users only
Download (580kB)
[img] Text (BAB V)
12. BAB V.pdf
Restricted to Registered users only
Download (166kB)
[img] Text (DAFTAR PUSTAKA)
13. DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (220kB)
[img] Text (LAMPIRAN)
14. LAMPIRAN.pdf
Restricted to Registered users only
Download (1MB)

Abstract

The purpose of making this thesis are (1) Knowing whether there is a relationship between Brand Trust of Vans shoe users and Customer Loyalty and (2) Knowing whether there is an Agreeableness personality relationship with Customer Loyalty. The method used in this research is quantitative research with data collection techniques using a questionnaire. The sample in this study is the millennial generation that knows and users of Vans shoes with a sample of 400 respondents. Data analysis techniques to test hypotheses used the Spearman rank correlation test using the variable Brand Trust (X1), Personality Agreeableness (X2) and Customer Loyalty (Y) Relationships of Vans shoes users. The results of this study indicate that (1) There is a significant relationship between Brand Trust and Agreeableness personality towards Customer Loyalty for Vans shoes users in South Jakarta with a correlation value of 0.750 with a p-value of 0.000 <0.05. (2) There is a significant relationship between the relationship of Agreeableness Personality to Customer Loyalty on Vans shoes users with a correlation value of 0.132 with a pvalue of 0.132 <0.05. Keyword’s :Brand Trust, Personality Agreeableness, Customer Loyalty Tujuan pembuatan skripsi ini yaitu (1) Mengetahui adakah hubungan Brand Trust pengguna sepatu Vans terhadap Customer Loyalty dan (2) Mengetahui adakah hubungan kepribadian Agreeableness terhadap Customer Loyalty. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan teknik pengumpulan data yaitu menggunakan kuesioner. Sampel dalam penelitian ini adalah generasi milenial yang mengetahui maupun pengguna sepatu Vans dengan sampel 400 responden. Teknik analisa data untuk menguji hipotesis menggunakan uji korelasi rank spearman dengan menggunakan variabel Brand Trust(X1), Kepribadian Agreeableness (X2) dan Hubungan Customer Loyalty (Y) pengguna sepatu Vans. Hasil penelitian ini menunjukkan bahwa (1) Terdapat hubungan yang signifikan antara Brand Trust dan kepribadian Agreeableness terhadap Customer Loyalty pada pengguna sepatu Vans di Jakarta Selatan dengan nilai korelasi sebesar 0.750 dengan p-value 0.000 < 0.05. (2) Terdapat hubungan yang signifikan antara hubungan Kepribadian Agreeableness terhadap Customer Loyalty pada pengguna sepatu Vans dengan nilai korelasi sebesar 0.132 dengan p-value 0.132 < 0.05. Kata Kunci : Kepercayaan Merek (Brand Trust), Kepribadian Agreeableness, Loyalitas Pelanggan (Customer Loyalty)

Item Type: Thesis (S1)
Call Number CD: FP/PSI. 19 346
NIM/NIDN Creators: 46115010013
Uncontrolled Keywords: Kepercayaan Merek (Brand Trust), Kepribadian Agreeableness, Loyalitas Pelanggan (Customer Loyalty)
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.5 Psychological urges/Dorongan psikologis
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.6 Communication Psychology/Psikologi Komunikasi
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.2 Individual Psychology, Characters/Psikologi Individual, Karakter
Divisions: Fakultas Psikologi > Psikologi
Depositing User: Dede Muksin Lubis
Date Deposited: 16 Feb 2023 02:36
Last Modified: 16 Feb 2023 02:36
URI: http://repository.mercubuana.ac.id/id/eprint/74171

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.