PENYUSUNAN PROGRAM PROMOSI MEDIA SOSIAL DAN PENDAMPINGAN PADA UMKM KEBAB KIBOBS DALAM MEMBANGUN BRAND AWARENESS PERIODE MARET 2021 – JUNI 2022

ICHSANI, RADEN MUHAMMAD FADLI ILHAM (2022) PENYUSUNAN PROGRAM PROMOSI MEDIA SOSIAL DAN PENDAMPINGAN PADA UMKM KEBAB KIBOBS DALAM MEMBANGUN BRAND AWARENESS PERIODE MARET 2021 – JUNI 2022. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

UMKM or Micro, Small and Medium Enterprises are the most businesses in Indonesia. In the midst of current economic developments, UMKMs as the support for the national economy in terms of numbers, have not been matched by optimal quality improvements. Not many UMKMSs have implemented promotions on social media as a way to improve promotion quality. Promoting on social media itself is the first step that can create brand awareness, it can help UMKMs in disseminating products and getting more audiences. By choosing the right online media, it can help create brand awareness optimally. Instagram is a medium used during assistance in sharing content, introducing products, monitoring insights and interacting with audiences. Promote content through Instagram ads by considering the advertising costs used. As a result of the assistance, owners understand how to manage social media, take advantage of features on Instagram, analyze insights and understand the function of Instagram ads in reaching audiences and succeed in creating brand awareness. Keywords: Brand Awareness, UMKM, Media Planner. UMKM atau Usaha Mikro, Kecil dan Menengah merupakan usaha yang paling banyak dijalankan oleh masyarakat Indonesia. ditengah perkembangan ekonomi saat ini, UMKM sebagai penopang ekonomi nasional dari segi jumlah belum diimbangi dengan peningkatan kualitas yang optimal. Belum banyak UMKM yang menerapkan promosi di media sosial sebagai salah satu cara untuk meningkatkan kualitas. Melakukan promosi di media sosial sendiri merupakan langkah awal yang dapat menciptakan brand awareness, hal tersebut dapat membantu UMKM dalam menyebar luaskan produk dan mendapatkan audience lebih banyak lagi. Melalui pemilihan online media yang tepat, dapat membantu menyebarkan brand awareness secara optimal. Instagram merupakan media yang digunakan oleh peneliti selama pendampingan dalam membagikan konten, memperkenalkan produk, memantau insight dan melakukan interaksi dengan audience. Mempromosikan konten melalui instagram ads dengan mempertimbangkan biaya iklan yang dipakai. Setelah pendampingan dijalankan, mitra memahami bagaimana cara mengelola media sosial, memanfaatkan fitur-fitur di instagram, analisis insight dan memahami fungsi instagram ads dalam menjangkau khalayak di area outlet mitra hingga kemudian berhasil menciptakan brand awareness. Kata Kunci: Brand Awareness, UMKM, Media Planner

Item Type: Thesis (S1)
Call Number CD: FK/PKP. 22 089
Call Number: SK/43/23/009
NIM/NIDN Creators: 44318010056
Uncontrolled Keywords: Brand Awareness, UMKM, Media Planner
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 18 Jan 2023 08:25
Last Modified: 18 Jan 2023 08:25
URI: http://repository.mercubuana.ac.id/id/eprint/73552

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