MULTAJAM, SYAYID AGIL (2020) PERANCANGAN KONTEN WEBSITE SEBAGAI MEDIA INFORMASI DAN MEDIA PROMOSI PERUSAHAAN PT. SURYA TIRTA BAYU ANUGRAH. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Along with the development of digital technology from time to time. The presence of the internet has made various sectors of the company make industrial changes that use digital media as a medium for their promotion and sales, one of which is the use of digital content as a medium for information and promotion of products from their companies, especially on company-owned website platforms, companies easily provide information and promotions about the company towards the audience it wants to reach. This final project takes the title "Website Content Design as Information Media and Company Promotion Media PT. Surya Tirta Bayu Anugrah ". This PT.STBA company is a B2B company that plans to expand the reach of their audience. Therefore, this company needs a platform called a website that is easy to use both in terms of admin and by consumers for their promotional and sales activities. The content on the website is made with Adobe Photoshop software and also Adobe Illustrator. And made in a design language that is easily understood by all ages. Keywords: Company Website, Digital Marketing, E-Commerce Seiring dengan semakin berkembangnya teknologi digital dari masa ke masa. Kehadiran internet membuat berbagai sektor perusahaan melakukan perubahan industri yang memanfaatkan media digital sebagai media promosi serta penjualan mereka, salah satunya penggunaan konten digital sebagai media informasi serta promosi produk dari perusahaan mereka, terutama pada platform website milik perusahaan, perusahaan dengan mudah memberikan informasi dan promosi tentang perusahannya terhadap khalayak yang ingin dijangkau. Tugas akhir ini mengambil judul “Perancangan Konten Website Sebagai Media Informasi dan Media Promosi Perusahaan PT. Surya Tirta Bayu Anugrah”. Perusahaan PT.STBA ini adalah perusahaan B2B yang berencana ingin memperluas jangkauan khalayak mereka. oleh karena itu perusahaan ini membutuhkan sebuah platform yang bernama website yang mudah digunakan baik dari segi admin maupun oleh konsumen untuk kegiatan promosi serta penjualan mereka. Konten pada website dibuat dengan software Adobe Photoshop dan juga Adobe Ilustrator. Dan dibuat dengan bahasa design yang mudah dipahami oleh semua kalangan usia. Kata Kunci: Website Perusahaan, Digital Marketing,E-Commerce.
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