PERANCANGAN PROMOSI MEDIA SOSIAL PADA PRODUK DENIM “SLEIGH”

YUDISTIRA, DAMAR (2022) PERANCANGAN PROMOSI MEDIA SOSIAL PADA PRODUK DENIM “SLEIGH”. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of social media continues to grow today. Easily accessible by anyone. Currently, social media is not only used to interact, but also by business people to market their products. One of the social media that is in great demand today is Instagram, there are lots of features on Instagram that can be used as promotions, and Instagram can reach widely. Therefore, the author decided on Instagram as a promotional medium for Sleigh denim products, using photography and visualization techniques. To support this promotional design work, the author uses tools such as cameras and laptops. There is a strategy to promote Sleigh denim products, by creating content containing product information, quizzes, and tips and tricks. With this promotion, people can find out information about Sleigh denim products and trust the quality of Sleigh denim products, and increase sales of Sleigh denim products. keywords : Promotion, Social Media, Visual, Photography, Instagram Perkembangan sosial media terus berkembang hingga kini. Dengan mudah di akses oleh siapapun. Saat ini sosial media tidak dipakai hanya untuk berinteraksi saja, tetapi oleh pembisnis untuk memasarkan produknya. Salah satu sosial media yang banyak diminati saat ini adalah instagram, banyak fitur yang terdapat di dalam instagram yang bisa digunakan sebagai promosi, dan dapat menjangkau secara luas. Oleh karena itu penulis memustuskan Instagram sebagai media promosi produk denim Sleigh, dengan menggunakan teknik fotografi, dan visualisasi. Untuk menunjang karya desain promosi ini penulis menggunakan alat seperti kamera dan laptop. Terdapat strategi untuk mempromosikan produk denim Sleigh, dengan cara membuat konten berisi tentang informasi produk, kuis, dan tips and trik. Dengan dibuatnya promosi ini, masyarakat dapat mengetahui informasi tentang produk denim Sleigh dan mempercai kualitas produk denim Sleigh, dan meningkatkan penjualan dari produk denim Sleigh. Kata Kunci : Promosi, Sosial Media, Visual, Fotografi, Instagram

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 22 055
NIM/NIDN Creators: 42318010014
Uncontrolled Keywords: Promosi, Sosial Media, Visual, Fotografi, Instagram
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.1 Sensory Perception/Persepsi Indera > 152.14 Visual Perception/Persepsi Visual
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 11 Jan 2023 06:37
Last Modified: 11 Jan 2023 06:37
URI: http://repository.mercubuana.ac.id/id/eprint/73302

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