PENGARUH PROMOSI, PERSEPSI KEMUDAHAN DAN PERSEPSI KEAMANAN TERHADAP MINAT MENGGUNAKAN DOMPET DIGITAL OVO

UTAMA, VIRA MELINIA (2022) PENGARUH PROMOSI, PERSEPSI KEMUDAHAN DAN PERSEPSI KEAMANAN TERHADAP MINAT MENGGUNAKAN DOMPET DIGITAL OVO. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Non-cash payment systems can also called is the electronic money has been growing very fast along with the development of payment system technology. The purpose of this study is to determine the effect of Promotion, Perception of Ease and Perception of Security on Interest in Using OVO Digital Wallets. The sample used in this study is 140 respondents. The sampling method was carried out by purposive sampling method. This study is using SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that Promotion has a positive and significant effect on Interest in Using OVO Digital Wallet, Perception of Ease has a positive and significant effect on Interest in Using OVO Digital Wallet and Perception of Security has a positive but not significant effect on Interest in Using OVO Digital Wallet. Keywords : Ease of Perception Promotion, Security Perception, Interest in Using, OVO. Sistem pembayaran nontunai atau bisa disebut uang elektronik berkembang sangat pesat seiring dengan perkembangan teknologi sistem pembayaran. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Promosi, Persepsi Kemudahan dan Persepsi Keamanan terhadap Minat Menggunakan Dompet Digital OVO. Sampel yang digunakan dalam penelitian ini adalah 140 responden. Metode pengambilan sampel dilakukan dengan metode Purposive sampling. Penelitian ini menggunakan teknik analisis data SEM dan pengolahan data menggunakan Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa Promosi berpengaruh Positif dan signifikan terhadap Minat Menggunakan Dompet Digital OVO, Persepsi Kemudahan berpengaruh Positif dan signifikan terhadap Minat Menggunakan Dompet Digital OVO dan Persepsi Keamanan berpengaruh Positif namun tidak signifikan terhadap Minat Menggunakan Dompet Digital OVO. Kata kunci : Promosi,Persepsi Kemudahan, Persepsi Keamanan, Minat Menggunakan, OVO.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 294
NIM/NIDN Creators: 43118010021
Uncontrolled Keywords: Promosi,Persepsi Kemudahan, Persepsi Keamanan, Minat Menggunakan, OVO.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 120 Epistemology/Epistemologi > 121 Theory of Knowledge/Teori Pengetahuan > 121.3 Origin, Sources, Means of Knowledge/Asal, Sumber, Sarana Pengetahuan > 121.34 Perception/Persepsi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 05 Dec 2022 01:36
Last Modified: 05 Dec 2022 01:36
URI: http://repository.mercubuana.ac.id/id/eprint/72171

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