PERANCANGAN BRANDING BRAND IDENTITY MOLLEX

RAMADHAN, NANDA DWI (2022) PERANCANGAN BRANDING BRAND IDENTITY MOLLEX. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Brand is an identity of the company that distinguishes between products and places. Brand is also defined as a name, term, sign, symbol or design. While Branding is a communication activity and also maintains the brand. Branding is also the process of designing, designing, and communicating a name and identity. Branding is also influential in order to give perspective to others who see it. With branding, companies can receive responses from consumers and can also. In this era, the brand in a company is very influential on the image that is conveyed to the public to increase brand awareness. The purpose of this design is to produce a brand identity that is in accordance with Mollex, to build a better company image, to be able to adapt to the times, and also to make it look more professional and support media that is able to be accepted by the community and in accordance with the target market. Key Word: Brand Identity, Branding, Mollex Brand merupakan sebuah identitas dari perusahaan yang membedakan antar produk, maupun tempat. Brand juga didefinisikan sebagai nama, istilah, tanda, symbol atau rancangan. Sedangkan Branding adalah sebuah kegiatan komunikasi dan juga mempertahankan brand. Branding juga merupakan proses mendesain, merancangkan, dan mengkomunikasikan nama serta identitas. Branding juga berpengaruh dalam rangka memberikan perspektif kepada orang lain yang melihatnya. Dengan adanya branding perusahaan dapat menerima respon dari konsumen dan juga bisa. Pada zaman ini, brand dalam sebuah perusahaan sangat berpengaruh terhadap citra yang di sampaikan kepada masyarakat untuk menambah brand awareness. Tujuan perancangan ini ialah untuk menghasilkan brand identity yang sesuai dengan Mollex , membangun image brand agar lebih baik, agar bisa menyesuaikan zaman, dan juga agar terlihat lebih professional dan media pendukung yang mampu untuk di terima di kalangan masyarakat dna sesuai dengan target pasar. Kata Kunci: Brand Identity, Branding, Mollex

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 22 052
NIM/NIDN Creators: 42317010005
Uncontrolled Keywords: Brand Identity, Branding, Mollex
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.1 Sensory Perception/Persepsi Indera > 152.14 Visual Perception/Persepsi Visual
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 19 Nov 2022 02:43
Last Modified: 19 Nov 2022 02:43
URI: http://repository.mercubuana.ac.id/id/eprint/71737

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