PERANCANGAN IDENTITAS VISUAL QUEEN FASHION HIJAB

AULIA, TIARA (2022) PERANCANGAN IDENTITAS VISUAL QUEEN FASHION HIJAB. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

There are hijab fashion brand competitors who have similarities in the materials and models used. The hijab fashion queen brand makes an identity that has the characteristics of a hijab fashion queen. A name identity is supported by visual brand identity because a brand can be interpreted as the formation of a company. With the existence of a brand, it will have a function of self-identity from the company and provide positive value in the minds of the community in general.Researchers have an interest in designing a visual identity forthe Queen Fashion Hijab branding, thus it is necessary to have interesting concepts and characteristics. To be able to increase customer interest and introduce a contemporary, interesting, and new visual identity from Queen Fashion Hijab to make this brand seem elegant, simple, and modern through the uniqueness of its products so that the existence of Queen Fashion Hijab is known by many consumers and other resellers.Keywords:branding, visual identity, hijab fashion, competitors, Mukenah. Adanya kompetitor brand fashion hijab yang memiliki kesamaan dari bahan dan model yang digunakan. Brand queen fashion hijab menjadikan identitas yang memiliki ciri khas dari queen fashion hijab. Dengan adanya identitas nama didukung dengan identitas visualbrand, karena sebuah brand dapat diartikan bagaimana terbentuknya sebuah perusahaan tersebut. Dengan adanya brand akan memiliki fungsi identitas diri dari perusahaan serta memberikan nilai positif dibenak masyarkan pada umumnya. Peneliti memiliki ketertarikan untuk membuat perancangan identitas visual branding Queen Fashion Hijab, dengan demikian perlu adanya konsep dan karakteristik yang menarik. Untuk dapat meningkatan ketertarikan pelanggan serta memperkenalkan visual identity yang kekinian, menarik dan yang baru dari Queen Fashion Hijab sehingga menjadikan brand ini terkesan elegan, simpel dan modern melalui keunikan produknya supaya keberadaan Queen Fashion Hijab tersebut diketahui oleh banyak konsumen maupun para reseller lainnya.Kata Kunci:Branding, visual identity, fashion hijab, Kompetitor, Mukenah.

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 22 035
NIM/NIDN Creators:	42318010038
Uncontrolled Keywords:	Branding, visual identity, fashion hijab, Kompetitor, Mukenah
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.1 Sensory Perception/Persepsi Indera > 152.14 Visual Perception/Persepsi Visual 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 646 Sewing Materials and Equipment, Clothing, Management of Personal and Family Life/Mesin Jahit dan Perlengkapan Menjahit, Pakaian, Management Pribadi dan Keluarga > 646.3 Clothing/Pakaian, Tata Busana, Mode Busana, Fashion 700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	ADELINA HASNA SETIAWATI
Date Deposited:	20 Oct 2022 07:29
Last Modified:	20 Oct 2022 07:29
URI:	http://repository.mercubuana.ac.id/id/eprint/70672

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