STRATEGI PUBLIC RELATIONS PT. RIFAN FINANCINDO BERJANGKA DALAM MEMPERTAHANKAN REPUTASI PERUSAHAAN

BUDJANG, ENYA VANESA DEYANG FITRIAFIA (2022) STRATEGI PUBLIC RELATIONS PT. RIFAN FINANCINDO BERJANGKA DALAM MEMPERTAHANKAN REPUTASI PERUSAHAAN. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to dig deeper into the picture in the Public Relations strategy of PT. Rifan Financindo Futures in maintaining the company's reputation. This study uses a qualitative research design by exploring information about public relations strategies in maintaining the company's reputation with 3 subjects, namely Vice Branch Manager, Senior Branch Manager, and Vice Business Officer. The data collection technique used is using interviews and the help of research tools such as interview guides and recorders. The triangulation used in this research is sourced triangulation. The results of this study indicate that PT Rifan Financindo Berjangka's public relations strategy in maintaining the company's reputation is to introduce the company's profile to the public, take a personal approach, provide education to employees and the public about the company's products, provide the best service to customers, and conduct charity programs. Keywords: Public Relations, Public Relations Strategy, Reputation. Penelitian ini bertujuan untuk menggali lebih mendalam mengenai gambaran dalam strategi Public Relations PT. Rifan Financindo Berjangka dalam mempertahankan reputasi perusahaan. Penelitian ini menggunakan desain penelitian kualitatif dengan menggali informasi mengenai strategi public relations dalam mempertahankan reputasi perusahaan dengan subyek sebanyak 3 orang, yaitu Vice Branch Manager, Senior Branch Manager, dan Vice Business Officer. Teknik pengambilan data yang digunakan adalah menggunakan wawancara dan dibantu alat penelitian seperti pedoman wawancara dan recorder. Triangulasi yang digunakan dalam penelitian ini adalah menggunakan triangulasi sumber. Hasil dari penelitian ini menunjukan bahwa strategi public relations PT Rifan Financindo Berjangka dalam mempertahankan reputasi perusahaan ialah memperkenalkan profil perusahaan kepada masyarakat, melakukan personal approach, memberikan edukasi kepada karyawan dan masyarakat mengenai produk perusahaan, memberikan service terbaik kepada nasabah, dan melakukan program charity. Kata Kunci: Public Relations, Strategi Public Relation, Reputasi. Strategi Public Relations PT. Rifan Financindo Berjangka Dalam Mempertahankan

Item Type: Thesis (S1)
Call Number CD: FK/PR. 22 116
NIM/NIDN Creators: 44217010119
Additional Information: SKRIPSI TIDAK DI PUBLISH ATAS PERMINTAAN IBU Suryaning Hayati, SE, MM, M.Ikom
Uncontrolled Keywords: Public Relations, Strategi Public Relation, Reputasi. Strategi Public Relations PT. Rifan Financindo Berjangka Dalam Mempertahankan
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: WADINDA ROSADI
Date Deposited: 15 Oct 2022 01:17
Last Modified: 15 Oct 2022 08:40
URI: http://repository.mercubuana.ac.id/id/eprint/70375

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