PENGARUH ONLINE ORDERING SERVICE, OFFLINE MERCHANTS, DAN DISTRIBUTION SERVICE TERHADAP CUSTOMER SATISFACTION SOCIOLLA

SARI, MULIA MARCELINA (2022) PENGARUH ONLINE ORDERING SERVICE, OFFLINE MERCHANTS, DAN DISTRIBUTION SERVICE TERHADAP CUSTOMER SATISFACTION SOCIOLLA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to indetify the effect of online ordering service, offline merchant and distribution service on the customer satisfaction Sociolla. The population in this study is sociolla consumers in Indonesia. The sample use was 135 respondents. Calculated based on the Hair formula. The sampling method uses purposive sampling. The data analysis method using Partial Least Square. This Study proves that online ordering service has positive and significant effect on customer satisfaction. Offline merchant has positive and significant effect on customer satisfaction. Distribution service has positive and significanr effect on customer satisfaction Keywords: Online ordering service, offline merchant, distribution service, customer satisfaction Penelitian ini bertujuan untuk mengetahui pengaruh online ordering service, offline merchant dan distribution service terhadap customer satisfaction Sociolla. Populasi dalam penelitian ini adalah konsumen Sociolla di Indonesia. Sampel yang dipergunakan sebanyak 135 responden, dihitung berdasarkan rumus Hair. Metode pengambilan sampel menggunakan metode survei, dengan instrument penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa online ordering service berpengaruh positif dan signifikan terhadap customer satisfaction. Offline merchant berpengaruh positif dan signifikan terhadap customer satisfaction. Distribution service berpengaruh positif dan signifikan terhadap customer satisfaction Kata Kunci : Online Ordering Service, Offline Merchant, Distribution Service, Sociolla

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 158
Call Number: SE/31/22/093
NIM/NIDN Creators: 43115120147
Uncontrolled Keywords: Online Ordering Service, Offline Merchant, Distribution Service, Sociolla
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek
900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 920 Biography, Obituary/Biografi, Obituari > 929 Genealogy, names, insignia > 929.9 Forms of Identifications/Bentuk-bentuk Identifikasi > 929.95 Service arks and Trademarks/Tanda Layanan dan Merk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Amin Sujatmiko
Date Deposited: 07 Oct 2022 02:36
Last Modified: 07 Oct 2022 02:36
URI: http://repository.mercubuana.ac.id/id/eprint/67096

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