SARI, MULIA MARCELINA (2022) PENGARUH ONLINE ORDERING SERVICE, OFFLINE MERCHANTS, DAN DISTRIBUTION SERVICE TERHADAP CUSTOMER SATISFACTION SOCIOLLA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to indetify the effect of online ordering service, offline merchant and distribution service on the customer satisfaction Sociolla. The population in this study is sociolla consumers in Indonesia. The sample use was 135 respondents. Calculated based on the Hair formula. The sampling method uses purposive sampling. The data analysis method using Partial Least Square. This Study proves that online ordering service has positive and significant effect on customer satisfaction. Offline merchant has positive and significant effect on customer satisfaction. Distribution service has positive and significanr effect on customer satisfaction Keywords: Online ordering service, offline merchant, distribution service, customer satisfaction Penelitian ini bertujuan untuk mengetahui pengaruh online ordering service, offline merchant dan distribution service terhadap customer satisfaction Sociolla. Populasi dalam penelitian ini adalah konsumen Sociolla di Indonesia. Sampel yang dipergunakan sebanyak 135 responden, dihitung berdasarkan rumus Hair. Metode pengambilan sampel menggunakan metode survei, dengan instrument penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa online ordering service berpengaruh positif dan signifikan terhadap customer satisfaction. Offline merchant berpengaruh positif dan signifikan terhadap customer satisfaction. Distribution service berpengaruh positif dan signifikan terhadap customer satisfaction Kata Kunci : Online Ordering Service, Offline Merchant, Distribution Service, Sociolla
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