PENGARUH GAYA KEPEMIMPINAN TERHADAP KEPUASAN KARYAWAN DAN INTENTION TO LEAVE (Studi Kasus di PT. Persero Asuransi Jiwasraya)

AMINDA, RENEA SHINTA (2007) PENGARUH GAYA KEPEMIMPINAN TERHADAP KEPUASAN KARYAWAN DAN INTENTION TO LEAVE (Studi Kasus di PT. Persero Asuransi Jiwasraya). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

PT. Insurance of Jiwasraya (Persero) as company of peripatetic state is service area, in obtaining market compartment need productive labour and loyal. for that needed a leader who capable to create satisfaction of employees, it is important to know how influence of leadership style supportive (supportive leadership, directive leadership, participative leadership and achievement oriented leadership) and employees satisfaction, influence of leadership style (supportive leadership, directive leadership, participative leadership and achievement oriented leadership), and influence [among/between] satisfaction of and employees of intention leave to in PT. Persero Insurance of Jiwasraya. Obyek of research sample is employees, agent and addict of PT. Persero Insurance of Jiwasraya, leadership style how most having an effect on satisfaction of employees is most base question, with amount of sample 200 responders from all employees of PT. Persero Insurance of Jiwasraya in Indonesia. Amount of employee is more men's with composition mount bigger contract employees status because most agents, year of service of mean only 6 year, with storey; level education of Master Strata One (S1) and many position at marketing shares, by using appliance analyse SPSS version 15.00 windows searched correlation between variables tied and free variable, searching regression as a whole and factor analysis beforehand test and validity of reliability data. Result of research show that there is positive influence and isn't it leadership style (supportive leadership, directive leadership, participative leadership and achievement oriented leadership) to employees satisfaction with storey ;level of significances equal to 0,000, there are positive influence and isn't it leadership style to Intention leave to with storey ;level of significance 0,001 and there is positive influence and isn't it satisfaction of employees to Intention leave to with storey; level of significance equal to 0,000. style of Supportive leadership is most dominant leadership style influence satisfaction of employees [in] PT. Persero Insurance of Jiwasraya with percentage of equal to 26,83%, style of participative highest leadership influence Intention to leave with percentage of equal to 38,93%. Is so that suggested by tired and optimal employees performance goals of profit maximal, performance evaluation and 360 degree require to be executed, style leadership of leadership oriented achievement require to be applied by environment of PT. Persero Insurance of Jiwasraya because is positive combination from third other leadership style, to improve satisfaction of employees and finally company productivity in broader scale. PT. Asuransi Jiwasraya (Persero) sebagai perusahaan negara yang bergerak dibidang jasa (Perasuransian) dalam memperoleh pangsa pasar memerlukan tenaga kerja yang produktif dan loyal. Untuk itu diperlukan seorang pemimpin yang mampu menciptakan kepuasan karyawan, perlu diketahui bagaimana pengaruh gaya kepemimpinan (supportive leadership, directive leadership, partisipative leadership dan achievement oriented leadership) dan kepuasan karyawan, pengaruh gaya kepemimpinan (supportive leadership, directive leadership, partisipative leadership dan achievement oriented leadership) dan intention to leave, dan pengaruh antara kepuasan karyawan dan intention to leave di PT. Persero Asuransi Jiwasraya. Obyek yang menjadi sampel penelitian adalah karyawan, agen dan penagih PT. Persero Asuransi Jiwasraya, gaya kepemimpinan bagaimanakah yang paling berpengaruh terhadap kepuasan karyawan merupakan pertanyaan yang paling dasar, dengan jumlah sampel 200 responden dari seluruh karyawan PT. Persero Asuransi Jiwasraya di Indonesia. Jumlah karyawan lebih banyak laki-laki dengan komposisi tingkat status karyawan kontrak lebih besar karena sebagian besar agen, masa kerjanya rata-rata hanya 6 tahun, dengan tingkat pendidikan Sarjana Strata Satu (S1) dan jabatan terbanyak pada bagian pemasaran, dengan menggunakan alat analisa SPSS versi 15.00 windows dicari korelasi antara masing - masing variabel antara variabel terikat dan variabel bebas, mencari regresi secara keseluruhan dan analisa faktor dengan terlebih dahulu menguji validitas dan reabilitas data. Hasil penelitian menunjukkan bahwa ada pengaruh positif dan signifikan gaya kepemimpinan (supportive leadership, directive leadership, partisipative leadership dan achievement oriented leadership) terhadap kepuasan karyawan dengan tingkat signifikansi sebesar 0,000, terdapat pengaruh positif dan signifikan gaya kepemimpinan terhadap Intention to leave dengan tingkat signifikansi 0,001 dan ada pengaruh positif dan signifkan kepuasan karyawan terhadap Intention to leave dengan tingkat signifikansi sebesar 0,000. Gaya supportive leadership merupakan gaya kepemimpinan yang paling dominan mempengaruhi kepuasan karyawan di PT. Persero Asuransi Jiwasraya dengan prosentase sebesar 26,83%, gaya partisipative leadership paling tinggi mempengaruhi Intention to leave dengan prosentase sebesar 38,93%. Sehingga disarankan agar kinerja karyawan optimal dan mencapai target profit maksimal, evaluasi kinerja dan 360 derajat perlu dilaksanakan, gaya kepemimpinan achievement oriented leadership perlu diterapkan di lingkungan PT. Persero Asuransi Jiwasraya karena merupakan kombinasi positif dari ketiga gaya kepemimpinan lainnya, untuk meningkatkan kepuasan karyawan dan akhirnya produktivitas perusahaan dalam skala yang lebih luas.

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