PENGARUH PENATAAN PRODUK, HARGA DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI INDOMARET

INDRIYANI, DINI FITRI (2019) PENGARUH PENATAAN PRODUK, HARGA DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI INDOMARET. S1 thesis, Universitas Mercu Buana.

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Abstract

This study revealed that there are four variables that aim to determine the effect of product arrangement, price, and brand loyalty on purchasing decisions in Indomaret. Respondents in this study were people who had shopped at Indomaret. This research was conducted on 160 respondents using a quantitative approach. Data analysis used is statistical analysis in the form of Partial Least Square (PLS). This study shows that by t test the Product Structuring, Price, and Brand Loyalty variables have a positive and significant effect on Purchasing Decisions at Indomaret Keywords: Display Product, Price, Brand Loyalty, and Buying Decision. Penelitian ini mengungkapkan ada empat variabel yang bertujuan untuk mengetahui pengaruh penataan produk, harga, dan loyalitas merek terhadap keputusan pembelian di indomaret. Responden pada penelitian ini adalah masyarakat yang sudah berbelanja di Indomaret. Penlitian ini dilakukan terhadap 160 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk Partial Least Square (PLS). Penelitian ini menunjukkan bahwa secara uji t variabel Penataan Produk, Harga, dan Loyalitas Merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian di Indomaret. Kata Kunci : Penataan Produk, Harga, Loyalitas Merek, dan Keputusan Pembelian.

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 19 772
NIM/NIDN Creators:	43115010157
Uncontrolled Keywords:	Penataan Produk, Harga, Loyalitas Merek, dan Keputusan Pembelian.
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 003 Systems/Sistem-sistem > 003.5 Computer Modeling and Simulation/Model dan Simulasi Komputer > 003.56 Decision Theory/Teori Keputusan 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental > 153.8 Will, Volition/Kemauan > 153.83 Choice and Decision/Pilihan dan Keputusan
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	10 Jun 2022 03:13
Last Modified:	10 Jun 2022 03:13
URI:	http://repository.mercubuana.ac.id/id/eprint/63075

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