PERSEPSI HARGA, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PT.TIKI CABANG TOMANG JAKARTA BARAT)

RAHAYU, DEDY (2019) PERSEPSI HARGA, LOKASI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PT.TIKI CABANG TOMANG JAKARTA BARAT). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. Halaman Sampul Skripsi.pdf

Download (89kB) | Preview
[img]
Preview
Text (ABSTRAK)
4. Abstrak (Ind).pdf

Download (83kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
2. Surat Penyataan Karya Sendiri.pdf

Download (116kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
3. Halaman Pengesahan Skripsi.pdf

Download (131kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. Kata Pengantar Fix.pdf

Download (84kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. Daftar Isi.pdf

Download (85kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. Daftar Tabel.pdf

Download (106kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf

Download (80kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. Daftar Lampiran.pdf

Download (88kB) | Preview
[img] Text (BAB I)
10. BAB I.pdf
Restricted to Registered users only

Download (107kB)
[img] Text (BAB II)
11. BAB II.pdf
Restricted to Registered users only

Download (199kB)
[img] Text (BAB III)
12. BAB III.pdf
Restricted to Registered users only

Download (141kB)
[img] Text (BAB IV)
13. BAB IV.pdf
Restricted to Registered users only

Download (265kB)
[img] Text (BAB V)
14. BAB V.pdf
Restricted to Registered users only

Download (85kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (96kB)
[img] Text (LAMPIRAN)
16. Lampiran.pdf
Restricted to Registered users only

Download (301kB)

Abstract

This study was to determine the effect of price perception, location and service quality on purchase intention of PT TIKI in West Jakarta. The object of this research are the TIKI consumers in West Jakarta. This study was conducted on 130 respondents using a quantitative descriptive approach. Determination of sample size using a purposive sampling that is a sampling technique that uses criteria that have been selected by researcher in selecting samples. The approach used in this study is the Structural Equation Model (SEM) with a Smart-PLS analysis tool. The results of this study show that the variable of perceived ease of use have a positive and significant effect on repurchase intention, electronic word of mouth has a positive and significant effect on repurchase intention, and marketing communication have a positive and significant effect on repurchase intention of Traveloka. Keywords: Perceived Ease of Use, Electronic Word of Mouth, Marketing Communication, Repurchase Intention Penelitian ini dilakukan dengan tujuan untuk menganalisis dan mengetahui persepsi harga, lokasi, dan kualitas pelayanan terhadap keputusan pembelian pada PT.TIKI cabang tomang Jakarta Barat. Sampel yang dipergunakan adalah sebanyak 140 pelanggan PT.TIKI cabang tomang, metode penarikan sampel menggunakan non-probability sampling, yaitu teknik pengamblan sampel yang tidak memberi peluang atau kesempatan sama bagi setiap unsur atau anggota populasi untuk dipilih menjadi sampel. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah keusioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian. Kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian pada PT TIKI cabang tomang Jakarta Barat. Kata Kunci: Persepsi Harga, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 697
NIM/NIDN Creators: 43115110089
Uncontrolled Keywords: Persepsi Harga, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian.
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 07 Jun 2022 08:39
Last Modified: 07 Jun 2022 08:39
URI: http://repository.mercubuana.ac.id/id/eprint/62839

Actions (login required)

View Item View Item