PENGARUH ATTRACTIVNESS, DESTINATION IMAGE DAN E-WOM TERHADAP MINAT BERKUNJUNG ULANG (Studi pada Wisata Kota Tua Jakarta )

YUBAIDAH, LIANA (2019) PENGARUH ATTRACTIVNESS, DESTINATION IMAGE DAN E-WOM TERHADAP MINAT BERKUNJUNG ULANG (Studi pada Wisata Kota Tua Jakarta ). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect on Attractiveness, Destination Image and Electronic Word of Mouth interest in revisiting.. Re-Interest in this study is that tourist who visited. This research was conducted on 100 respondents using survey techniques with questionnaires. This type of research is quantitative causal. Data instruments used the SEM statistical method software SmartPLS version 3.0. The results of this study indicate that the variable Attractiveness has a positive and significant effect on the interest in revisiting. Variable Destination Image has a positive and significant effect on re-visit interest and Electronic Word of Mouthvariables have a positive and significant effect on interest in revisiting. Keywords: Effect Attractiveness, Destination Image and Electronic Word of Mouth interest in revisiting Penelitian ini bertujuan untuk mengetahui pengaruh Attractiveness, Destination Image dan E-Wom terhadap Minat Berkunjung Ulang pada objek wisata Kota Tua Jakarta. Objek penelitian ini adalah para wisatawan yang berkunjung ke wisata Kota Tua Jakarta. Data dikumpulkan melalui 100 responden yang pernah melakukan kunjungan wisata. Teknik pengumpulan data berbentuk kuesioner dengan menggunakan skala pengukuran likert. Metode yang digunakan pada penelitian ini adalah metode penelitian analisis kausal. Analisis data yang digunakan adalah analisis statistik dalam bentuk Component atau Variance based Structural Equation Modeling (SEM). Dimana dalam pengolahan datanya menggunakan program Smart-Partial Least Square (Smart-PLS) versi 3.0. Hasil penelitian ini menujukan bahwa variabel Attractiveness berpengaruh positif dan signifkan terhadap minat berkunjung ulang. Variabel Destination Image berpengaruh positif dan signifikan terhadap minat perkunjung ulang dan variabel Electronic Word of Mouth berpengaruh positif dan signifikan terhadap minat berkunjung ulang. Kata Kunci : Pengaruh Attractiveness, Destination Image dan E-Wom terhadap Minat Berkunjung Ulang .

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 370
NIM/NIDN Creators: 43112120403
Uncontrolled Keywords: Pengaruh Attractiveness, Destination Image dan E-Wom terhadap Minat Berkunjung Ulang .
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 27 May 2022 02:26
Last Modified: 27 May 2022 02:26
URI: http://repository.mercubuana.ac.id/id/eprint/61900

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