Analisis Pengaruh Green Marketing Dan Preferensi Konsumen Terhadap Loyalitas Konsumen Yang Dimediasi Brand Awareness (Studi Pada Starbucks Coffee Jakarta)

RUSDANA, FADLAN (2022) Analisis Pengaruh Green Marketing Dan Preferensi Konsumen Terhadap Loyalitas Konsumen Yang Dimediasi Brand Awareness (Studi Pada Starbucks Coffee Jakarta). S2 thesis, Universitas Mercu Buana Jakarta.

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Item Type: Thesis (S2)
Call Number CD: CD/551. 22 037
Call Number: TM/51/22/006
NIM/NIDN Creators: 55119120120
Subjects: 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 641 Food and Drink/Makanan dan Minuman
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
600 Technology/Teknologi > 660 Chemical Engineering and Related Technologies/Teknologi Kimia dan Ilmu yang Berkaitan > 663 Baverege Technology/Teknologi Pembuatan Minuman Komersial
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Putra Arsy Anugrah
Date Deposited: 08 Sep 2022 11:50
Last Modified: 12 Sep 2022 08:23
URI: http://repository.mercubuana.ac.id/id/eprint/59289

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